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ISSN
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Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory
(Articles)
Guangmin Zhai
,
Xinhong Liang
,
Haiquan Chen
Open Journal of Business and Management
Vol.4 No.3
,July 5, 2016
DOI:
10.4236/ojbm.2016.43045
1,761
Downloads
2,392
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,098
Downloads
11,769
Views
Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior
(Articles)
Wanling Huang
,
Ming Chen
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61013
1,539
Downloads
3,338
Views
Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
(Articles)
Aditi Gosain
,
Mukta Srivastava
,
Deepanvita Gupta
Theoretical Economics Letters
Vol.9 No.7
,October 14, 2019
DOI:
10.4236/tel.2019.97161
874
Downloads
2,985
Views
Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity
(Articles)
Wanyun Zhang
,
Xin Mai
,
Simin Huang
,
Peng Ju
iBusiness
Vol.12 No.2
,May 6, 2020
DOI:
10.4236/ib.2020.122003
666
Downloads
1,600
Views
Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication
(Articles)
Giovanni Maria Conti
,
Alessandra Mazzola
,
Martina Motta
,
Margherita Pillan
Journal of Textile Science and Technology
Vol.6 No.4
,November 4, 2020
DOI:
10.4236/jtst.2020.64015
631
Downloads
3,166
Views
Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing
(Articles)
Osman Yetkin
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.4
,April 18, 2024
DOI:
10.4236/jss.2024.124011
52
Downloads
269
Views
Citations
Predicting Brand Perception for Fast Food Market Entry
(Articles)
Torsten Teichert
,
Tobias Effertz
,
Marina Tsoi
,
Vladislav Shchekoldin
Theoretical Economics Letters
Vol.5 No.6
,December 4, 2015
DOI:
10.4236/tel.2015.56081
5,729
Downloads
8,066
Views
Citations
A Study on the Core Values of the Brand
(Articles)
Xiangyin Li
,
Cui Sun
Journal of Service Science and Management
Vol.8 No.6
,December 23, 2015
DOI:
10.4236/jssm.2015.86087
7,467
Downloads
10,075
Views
Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province
(Articles)
Ming Luo
Open Journal of Business and Management
Vol.7 No.3
,June 5, 2019
DOI:
10.4236/ojbm.2019.73081
1,258
Downloads
2,512
Views
Citations
Association of Perceived Stress and Gastrointestinal Symptoms in College Students: A Systematic Review
(Articles)
Hamna Akram Ameer
,
Sushil Pokhrel
,
Maurice H. Dick
,
Nabeel Riaz Ahmed
,
Arowa Abdelgadir
,
Vaishnavi Kuilkarni
,
Abanti Chatterjee
,
Safeera Khan
Open Journal of Gastroenterology
Vol.11 No.12
,December 24, 2021
DOI:
10.4236/ojgas.2021.1112027
351
Downloads
2,752
Views
Citations
The Study of WeChat Payment Users Willingness Factor
(Articles)
Wei Xu
Journal of Service Science and Management
Vol.10 No.3
,June 12, 2017
DOI:
10.4236/jssm.2017.103021
2,560
Downloads
6,769
Views
Citations
The Effect of Different Price Promotion Ways on Consumers’ Purchasing Intention
(Articles)
Yong Zhang
,
Jiayue Deng
,
Yuxin Xu
American Journal of Industrial and Business Management
Vol.7 No.10
,October 26, 2017
DOI:
10.4236/ajibm.2017.710085
4,377
Downloads
9,232
Views
Citations
The Stigma of Epilepsy among Outpatients in a Tertiary Hospital in South-East Nigeria
(Articles)
Justin U. Achor
,
Birinus A. Ezeala-Adikaibe
,
Okwudili N. Obayi
,
Chinwe F. S. Ezeruigbo
,
Oluchi S. Ekenze
,
Obinna D. Onodugo
Open Journal of Psychiatry
Vol.7 No.4
,September 21, 2017
DOI:
10.4236/ojpsych.2017.74029
1,009
Downloads
3,010
Views
Citations
Empirical Study of Influential Factors of Online Customers’ Repurchase Intention
(Articles)
Yuping Li
iBusiness
Vol.8 No.3
,September 13, 2016
DOI:
10.4236/ib.2016.83006
3,682
Downloads
10,338
Views
Citations
The Impact of Characteristics of B2C Retailer on Purchasing Intention—Based on TAM Model
(Articles)
Qinchang Zhu
Open Journal of Business and Management
Vol.4 No.4
,October 31, 2016
DOI:
10.4236/ojbm.2016.44076
2,322
Downloads
5,780
Views
Citations
The Effect of Crisis Processing Capacity on Brand Crisis Reparability
(Articles)
Yi Xiao
,
Qing Li
,
Haiying Wei
Journal of Service Science and Management
Vol.7 No.5
,October 23, 2014
DOI:
10.4236/jssm.2014.75031
3,095
Downloads
3,944
Views
Citations
Study on the Influence Path of Brand Virtual Community Interaction on Customer Loyalty
(Articles)
Shupan Wang
,
Jinhua Tong
,
Danting Zhou
Open Journal of Business and Management
Vol.4 No.1
,January 25, 2016
DOI:
10.4236/ojbm.2016.41016
4,634
Downloads
6,353
Views
Citations
Private Branding Analysis with the Intervention of Marketing Efforts on Channel Competition
(Articles)
Ding Yuan
American Journal of Industrial and Business Management
Vol.6 No.2
,February 26, 2016
DOI:
10.4236/ajibm.2016.62015
4,603
Downloads
6,043
Views
Citations
The Study of Temple Tourism Brand Marketing—Taking Guangxiao Temple as an Example
(Articles)
Mingzhu Liang
,
Mingsen Wang
,
Songjun Xu
Chinese Studies
Vol.5 No.3
,August 10, 2016
DOI:
10.4236/chnstd.2016.53010
2,464
Downloads
5,074
Views
Citations
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