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Journal
Affiliation
ISSN
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Advertising Effectiveness: An Approach Based on What Consumers Perceive and What Advertisers Need
(Articles)
Macarena Estévez
,
Davide Fabrizio
Open Journal of Business and Management
Vol.2 No.3
,July 4, 2014
DOI:
10.4236/ojbm.2014.23022
6,631
Downloads
11,345
Views
Citations
The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,704
Downloads
6,460
Views
Citations
Strategies for Translation of English Commercial Advertisements from the Intercultural Perspective
(Articles)
Hui Fan
Open Journal of Social Sciences
Vol.5 No.11
,November 8, 2017
DOI:
10.4236/jss.2017.511004
3,662
Downloads
18,104
Views
Citations
Online Advertising and Customer Satisfaction of E-Tailing Firms in Nigeria
(Articles)
N. Gladson Nwokah
,
Doris Ngirika
Intelligent Information Management
Vol.10 No.1
,January 5, 2018
DOI:
10.4236/iim.2018.101002
2,043
Downloads
9,742
Views
Citations
Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints
(Articles)
Fan Yang
Open Journal of Business and Management
Vol.6 No.2
,April 30, 2018
DOI:
10.4236/ojbm.2018.62039
954
Downloads
1,812
Views
Citations
Optimal Commodity Advertising in Bilateral Oligopoly
(Articles)
Chanjin Chung
Theoretical Economics Letters
Vol.8 No.11
,July 23, 2018
DOI:
10.4236/tel.2018.811128
622
Downloads
1,315
Views
Citations
This article belongs to the Special Issue on
Industrial Economics
Research on the Characteristics of Modern Advertising Culture
(Articles)
Yangyang Qin
Open Journal of Social Sciences
Vol.7 No.8
,August 27, 2019
DOI:
10.4236/jss.2019.78026
1,080
Downloads
3,687
Views
Citations
A Comparative Analysis of Mobile Advertising from the Perspective of Visual Grammar—Take Huawei Mate 30 Series and iPhone 11 for Example
(Articles)
Yuxi Wang
Open Access Library Journal
Vol.7 No.6
,June 18, 2020
DOI:
10.4236/oalib.1106468
689
Downloads
2,635
Views
Citations
The Relationship between Programme Context and Memory for Sexually Humorous Television Advertisements
(Articles)
A. Cheung
,
Adrian Furnham
Psychology
Vol.12 No.2
,February 25, 2021
DOI:
10.4236/psych.2021.122016
383
Downloads
954
Views
Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era
(Articles)
Eiman M. Negm
,
Ahmed Ghazal
American Journal of Industrial and Business Management
Vol.12 No.9
,September 30, 2022
DOI:
10.4236/ajibm.2022.129079
271
Downloads
1,261
Views
Citations
Corporate Social Responsibility, Advertising Competition and Consumer Welfare: A Research on the Model of Oligopoly Competition Theory
(Articles)
Linmin Kan
,
Hongjin Xiang
American Journal of Industrial and Business Management
Vol.13 No.3
,March 28, 2023
DOI:
10.4236/ajibm.2023.133010
146
Downloads
642
Views
Citations
This article belongs to the Special Issue on
Economics and Business Research
Analyzing Social Media on Advertising Markets: A Game Theory Perspective
(Articles)
Yiwei Liu
American Journal of Industrial and Business Management
Vol.13 No.8
,August 30, 2023
DOI:
10.4236/ajibm.2023.138048
206
Downloads
1,718
Views
Citations
Coordination of a Supply Chain with Advertising Investment and Allowing the Second Ordering
(Articles)
Tiaojun Xiao
,
Xinxin Yan
,
Jiabao Zhao
Technology and Investment
Vol.1 No.3
,August 27, 2010
DOI:
10.4236/ti.2010.13022
5,112
Downloads
9,522
Views
Citations
A Look at the Phenomenon of Hybridization of the Professional Activities of Consulting Agencies and Advertising Sales Agencies in Cameroon
(Articles)
Alain Assomo
,
Arlette Ngouana Akoa
Advances in Journalism and Communication
Vol.10 No.2
,June 17, 2022
DOI:
10.4236/ajc.2022.102015
72
Downloads
446
Views
Citations
Combining Keyword Search Advertisement and Site- Targeted Advertisement in Search Engine Advertising
(Articles)
Li Chen
Journal of Service Science and Management
Vol.1 No.3
,December 30, 2008
DOI:
10.4236/jssm.2008.13025
13,310
Downloads
19,154
Views
Citations
Who Benefits from Altruism in Supply Chain Management?
(Articles)
Zehui Ge
,
Qiying Hu
American Journal of Operations Research
Vol.2 No.1
,March 14, 2012
DOI:
10.4236/ajor.2012.21007
6,431
Downloads
11,992
Views
Citations
Gender Differences in Adolescent Advertising Response: The Role of Involvement and Message Claim
(Articles)
Karlijn Massar
,
Abraham P. Buunk
Psychology
Vol.4 No.7
,July 8, 2013
DOI:
10.4236/psych.2013.47078
4,759
Downloads
7,199
Views
Citations
Impact of Discretionary Expenditures on Profitability during Recession: Evidence from Manufacturing Sector in India
(Articles)
K. S. Sujit
,
B. Rajesh Kumar
Theoretical Economics Letters
Vol.6 No.3
,June 3, 2016
DOI:
10.4236/tel.2016.63042
2,072
Downloads
3,716
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
E-Marketing Development and Its Application in Textile Sector of Pakistan—A Theoretical Review
(Articles)
Muhammad Abrar
,
Xinming Deng
,
Asif Ali Safeer
,
Abdul Ghafoor
,
Sajjad Ahmad Baig
Journal of Service Science and Management
Vol.9 No.3
,June 22, 2016
DOI:
10.4236/jssm.2016.93031
3,474
Downloads
9,560
Views
Citations
Study of Informative Advertising Competition Model in Duopolistic Market with Relative Profit Object
(Articles)
Jiao Lu
Journal of Service Science and Management
Vol.10 No.2
,April 13, 2017
DOI:
10.4236/jssm.2017.102009
1,369
Downloads
2,318
Views
Citations
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