Social Media Marketing - Articles - Scientific Research Publishing

The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2, March 21, 2024

DOI: 10.4236/ojbm.2024.122051 692 Downloads 3,226 Views Citations
B2B Marketing—Social Marketing (Articles)

Delores Leonard

Open Journal of Business and Management Vol.13 No.2, March 6, 2025

DOI: 10.4236/ojbm.2025.132047 243 Downloads 1,266 Views Citations
E-Marketing Orientation and Social Media Implementation in the Banking Industry in Nigeria (Articles)

N. Gladson Nwokah, Boma Benita Irimagha

iBusiness Vol.9 No.4, December 13, 2017

DOI: 10.4236/ib.2017.94009 1,917 Downloads 4,983 Views Citations
In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises (Articles)

Yue Fang

Open Journal of Business and Management Vol.8 No.2, March 26, 2020

DOI: 10.4236/ojbm.2020.82057 1,719 Downloads 5,643 Views Citations
Extent of Social Media Marketing Use by MSMEs in the Construction Industry in Harare. Case Study of CIFOZ and SMEA Members (Articles)

Moses Chundu, Patricia Chigombe, Tolbert Mucheri

American Journal of Industrial and Business Management Vol.12 No.7, July 18, 2022

DOI: 10.4236/ajibm.2022.127064 577 Downloads 2,652 Views Citations
The Effect of Hospitals’ Social Media Marketing on Patients’ Health Perception: Research in Istanbul Province (Articles)

Claire Laetitia Fernende Nleng Aloma, Murat Basal

Sociology Mind Vol.14 No.2, March 28, 2024

DOI: 10.4236/sm.2024.142007 302 Downloads 1,165 Views Citations
Influence of Social Media Marketing on Profitability of Commercial Banks in Mwanza City, Tanzania (Articles)

Consolata Constantine, Sylvester Jotta, Ngozi Tibuhinda

Open Journal of Social Sciences Vol.12 No.12, December 23, 2024

DOI: 10.4236/jss.2024.1212025 252 Downloads 1,524 Views Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing (Articles)

Busra Yuceer, Omer Faruk Sarkbay, Murat Basal

Open Journal of Social Sciences Vol.12 No.2, February 27, 2024

DOI: 10.4236/jss.2024.122021 586 Downloads 2,395 Views Citations
Assessing the Role of AI in Generating Content for Digital Brand Communications: The Case of a Midjourney Generated Campaign (Articles)

Mona Arslan, Ahmed Ghazal

Open Access Library Journal Vol.11 No.11, November 11, 2024

DOI: 10.4236/oalib.1112426 243 Downloads 1,517 Views Citations
More than Just a Game: The Power of Social Media on Super Bowl XLVI (Articles)

Fernanda Bruno dos Santos, Jonice Oliveira

Social Networking Vol.3 No.2, April 4, 2014

DOI: 10.4236/sn.2014.32018 9,292 Downloads 12,750 Views Citations
Facebook—A Boon or Bane towards Social Media Marketing (Articles)

R. Ayswarya, Shilpa A. Telreja, S. Praveena, M. Ilankadhir

Journal of Service Science and Management Vol.12 No.5, August 15, 2019

DOI: 10.4236/jssm.2019.125043 1,704 Downloads 6,477 Views Citations
Online Marketing: Social Media Influencer’s Impact on Shopping Tactics in the United States (Articles)

Raiyan , Mustakim Bin Aziz, Saddam Hosain, Sweety Rani Dhar, Mohammad Hossain, Syeda Kamari Noor

American Journal of Industrial and Business Management Vol.14 No.11, November 29, 2024

DOI: 10.4236/ajibm.2024.1411078 553 Downloads 2,839 Views Citations
Influence of Social Media on Consumer Behavior: Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty (Articles)

Simon Suwanzy Dzreke, Semefa Dzreke

Open Journal of Business and Management Vol.13 No.2, March 17, 2025

DOI: 10.4236/ojbm.2025.132061 1,918 Downloads 26,775 Views Citations
Efficacy of Facebook Fans: Can They Influence Perception of the Brand? (Articles)

Mike Behan

Open Journal of Business and Management Vol.2 No.4, September 18, 2014

DOI: 10.4236/ojbm.2014.24033 5,326 Downloads 8,056 Views Citations
Social Media Marketing and Business Success of Automobile Dealers in Rivers State (Articles)

N. Gladson Nwokah, Felix Lebete Aeenee

American Journal of Industrial and Business Management Vol.7 No.12, December 19, 2017

DOI: 10.4236/ajibm.2017.712092 2,770 Downloads 6,758 Views Citations
The Effect of Social Media Marketing on Brand Awareness through Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt (Articles)

Hana Othman ElAydi

Open Access Library Journal Vol.5 No.10, October 29, 2018

DOI: 10.4236/oalib.1104977 5,035 Downloads 45,689 Views Citations
Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall (Articles)

Eman Reda Sabri

Social Networking Vol.8 No.1, December 26, 2018

DOI: 10.4236/sn.2019.81003 4,362 Downloads 8,334 Views Citations
Developing a Social Media Marketing Framework for Small-Scale Contractors in the Construction Industry (Articles)

Chipozya Kosta Tembo, Franco Muleya, Godfrey Kabwe Bulaya

Open Journal of Business and Management Vol.10 No.1, December 29, 2021

DOI: 10.4236/ojbm.2022.101005 750 Downloads 3,600 Views Citations
Digital Sales & Marketing Impact on Asian Market during Pandemic with the Effect of Creating Online Demand: Robust Optimization of Digital Marketing Intelligence (Articles)

Benish Shabbir, Xiaodong Qiu

American Journal of Industrial and Business Management Vol.13 No.2, February 27, 2023

DOI: 10.4236/ajibm.2023.132002 452 Downloads 2,210 Views Citations
Research on the Social Media Marketing Strategy Improvement of Unitel in Angola in the Digital Marketing Era (Articles)

Zeferson Isaias Caita Nolato, Lei Zhang

Open Access Library Journal Vol.12 No.6, June 27, 2025

DOI: 10.4236/oalib.1113602 77 Downloads 528 Views Citations

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