Social Media; Data Mining; Marketing; Social Networks; Gamification - Articles

More than Just a Game: The Power of Social Media on Super Bowl XLVI (Articles)

Fernanda Bruno dos Santos, Jonice Oliveira

Social Networking Vol.3 No.2, April 4, 2014

DOI: 10.4236/sn.2014.32018 9,390 Downloads 12,976 Views Citations
Detection of Knowledge on Social Media Using Data Mining Techniques (Articles)

Aseel Abdullah Alolayan, Ahmad A. Alhamed

Open Journal of Applied Sciences Vol.14 No.2, February 29, 2024

DOI: 10.4236/ojapps.2024.142034 311 Downloads 1,406 Views Citations
Studying Group Dynamics through Social Networks Analysis in a Medical Community (Articles)

Ruben P. Albuquerque, Jonice Oliveira, Fabrício F. Faria, Rafael Monclar, Jano M. de Souza

Social Networking Vol.3 No.2, April 4, 2014

DOI: 10.4236/sn.2014.32017 7,095 Downloads 10,284 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2, March 21, 2024

DOI: 10.4236/ojbm.2024.122051 844 Downloads 3,974 Views Citations
B2B Marketing—Social Marketing (Articles)

Delores Leonard

Open Journal of Business and Management Vol.13 No.2, March 6, 2025

DOI: 10.4236/ojbm.2025.132047 341 Downloads 1,867 Views Citations
GatherTweet: A Python Package for Collecting Social Media Data on Online Events (Articles)

Claudia Kann, Sarah Hashash, Zachary Steinert-Threlkeld, R. Michael Alvarez

Journal of Computer and Communications Vol.11 No.2, February 28, 2023

DOI: 10.4236/jcc.2023.112012 232 Downloads 1,372 Views Citations
E-Marketing Orientation and Social Media Implementation in the Banking Industry in Nigeria (Articles)

N. Gladson Nwokah, Boma Benita Irimagha

iBusiness Vol.9 No.4, December 13, 2017

DOI: 10.4236/ib.2017.94009 1,979 Downloads 5,267 Views Citations
In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises (Articles)

Yue Fang

Open Journal of Business and Management Vol.8 No.2, March 26, 2020

DOI: 10.4236/ojbm.2020.82057 1,778 Downloads 5,959 Views Citations
Extent of Social Media Marketing Use by MSMEs in the Construction Industry in Harare. Case Study of CIFOZ and SMEA Members (Articles)

Moses Chundu, Patricia Chigombe, Tolbert Mucheri

American Journal of Industrial and Business Management Vol.12 No.7, July 18, 2022

DOI: 10.4236/ajibm.2022.127064 628 Downloads 2,930 Views Citations
The Effect of Hospitals’ Social Media Marketing on Patients’ Health Perception: Research in Istanbul Province (Articles)

Claire Laetitia Fernende Nleng Aloma, Murat Basal

Sociology Mind Vol.14 No.2, March 28, 2024

DOI: 10.4236/sm.2024.142007 379 Downloads 1,509 Views Citations
Influence of Social Media Marketing on Profitability of Commercial Banks in Mwanza City, Tanzania (Articles)

Consolata Constantine, Sylvester Jotta, Ngozi Tibuhinda

Open Journal of Social Sciences Vol.12 No.12, December 23, 2024

DOI: 10.4236/jss.2024.1212025 357 Downloads 2,300 Views Citations
Facebook—A Boon or Bane towards Social Media Marketing (Articles)

R. Ayswarya, Shilpa A. Telreja, S. Praveena, M. Ilankadhir

Journal of Service Science and Management Vol.12 No.5, August 15, 2019

DOI: 10.4236/jssm.2019.125043 1,786 Downloads 6,781 Views Citations
Social Media’s Perspective on Industry 4.0: A Twitter Analysis (Articles)

İlker Güven Yilmaz, Doğuş Aygün, Zuhal Tanrikulu

Social Networking Vol.6 No.4, August 15, 2017

DOI: 10.4236/sn.2017.64017 3,745 Downloads 11,465 Views Citations
“If We Only Knew How You Feel”—A Comparative Study of Automated vs. Manual Classification of Opinions of Customers on Digital Media (Articles)

Huoston Rodrigues Batista, José Carmino Gomes Junior, Marcelo Drudi Miranda, Andréa Martiniano, Renato José Sassi, Marcos Antonio Gaspar

Social Networking Vol.8 No.1, January 25, 2019

DOI: 10.4236/sn.2019.81005 1,306 Downloads 3,349 Views Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing (Articles)

Busra Yuceer, Omer Faruk Sarkbay, Murat Basal

Open Journal of Social Sciences Vol.12 No.2, February 27, 2024

DOI: 10.4236/jss.2024.122021 693 Downloads 2,797 Views Citations
Assessing the Role of AI in Generating Content for Digital Brand Communications: The Case of a Midjourney Generated Campaign (Articles)

Mona Arslan, Ahmed Ghazal

Open Access Library Journal Vol.11 No.11, November 11, 2024

DOI: 10.4236/oalib.1112426 276 Downloads 1,857 Views Citations
Perspectives for Sharing Personal Information on Online Social Networks (Articles)

Chi Kin Chan, Johanna Virkki

Social Networking Vol.3 No.1, January 23, 2014

DOI: 10.4236/sn.2014.31005 6,386 Downloads 11,788 Views Citations
Growth Pattern of Social Media Usage in Arab Gulf States: An Analytical Study (Articles)

Sulaiman Reyaee, Aquil Ahmed

Social Networking Vol.4 No.2, April 14, 2015

DOI: 10.4236/sn.2015.42003 7,347 Downloads 11,488 Views Citations
Predict Edges in Fliker Social Network Using Data Mining Method (Articles)

Amir Hossein Rasekh, Zeinab Liaghat, Ala Mahdavi

Intelligent Information Management Vol.4 No.3, May 25, 2012

DOI: 10.4236/iim.2012.43009 4,808 Downloads 8,619 Views Citations
Online Marketing: Social Media Influencer’s Impact on Shopping Tactics in the United States (Articles)

Raiyan, Mustakim Bin Aziz, Saddam Hosain, Sweety Rani Dhar, Mohammad Hossain, Syeda Kamari Noor

American Journal of Industrial and Business Management Vol.14 No.11, November 29, 2024

DOI: 10.4236/ajibm.2024.1411078 668 Downloads 3,476 Views Citations

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