Relationship Marketing - Articles - Scientific Research Publishing

Manufacturer-Dealer Relationships. The Influence of Trust and Commitment to Technological Interface Adoption (Articles)

José R. Concha

Modern Economy Vol.4 No.9A, August 26, 2013

DOI: 10.4236/me.2013.49A003 6,507 Downloads 8,985 Views Citations
This article belongs to the Special Issue on Marketing Management
An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms (Articles)

B. N. Malar Selvi, J. Edwin Thomson

Intelligent Information Management Vol.8 No.5, September 30, 2016

DOI: 10.4236/iim.2016.85010 3,700 Downloads 12,885 Views Citations
Effects of Fairness and Relationship Quality on Relational Behavior (Articles)

Zafer Kamil Berkman

American Journal of Industrial and Business Management Vol.10 No.7, July 15, 2020

DOI: 10.4236/ajibm.2020.107079 683 Downloads 2,092 Views Citations
Relationship Marketing and Information Technology’s Impact on Customer Satisfaction and Commitment (Articles)

Kamal Abubakar Abraham Sleiman, Xiangyu Cai, Juanli Lan, Hongzhen Lei, Ru Liu

Open Journal of Business and Management Vol.9 No.3, April 16, 2021

DOI: 10.4236/ojbm.2021.93055 2,064 Downloads 8,498 Views Citations
Do Customer Loyalty Programs Really Work in Airlines Business?—A Study on Air Berlin (Articles)

Muhammed Zakir Hossain, Habiba Kibria, Saraj Farhana

Journal of Service Science and Management Vol.10 No.4, July 25, 2017

DOI: 10.4236/jssm.2017.104029 4,564 Downloads 13,380 Views Citations
Strategies for Enrollment Managers at Historically Black Colleges and Universities: A Single Case Study (Articles)

Johnny B. McDonald, Charles R. Needham

Open Journal of Business and Management Vol.8 No.3, May 29, 2020

DOI: 10.4236/ojbm.2020.83084 1,054 Downloads 3,034 Views Citations
Effective Strategies Used by Trinidad and Tobago Financial Institution Leaders to Attract and Retain SMEs (Articles)

Billy Brian Seaman, Kim Critchlow

Open Journal of Business and Management Vol.13 No.3, May 14, 2025

DOI: 10.4236/ojbm.2025.133094 90 Downloads 600 Views Citations
Improve Communication Quality by Understanding Customer Switching Behavior in China’s Telecom Sector (Articles)

Salman Awan, Yanxia Cheng

iBusiness Vol.8 No.4, November 14, 2016

DOI: 10.4236/ib.2016.84008 2,290 Downloads 5,371 Views Citations
The Role of Subscription Services in Building Long-Term Customer Loyalty (Articles)

Artur Tatevosian

American Journal of Industrial and Business Management Vol.15 No.11, October 31, 2025

DOI: 10.4236/ajibm.2025.1511084 94 Downloads 582 Views Citations
Research on the Optimization of Artificial Intelligence-Driven Customer Relationship Management Systems (Articles)

Xiangcan Li

Journal of Computer and Communications Vol.13 No.12, December 4, 2025

DOI: 10.4236/jcc.2025.1312001 78 Downloads 617 Views Citations
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7, July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,861 Downloads 19,658 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2, March 21, 2024

DOI: 10.4236/ojbm.2024.122051 782 Downloads 3,685 Views Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2, June 28, 2024

DOI: 10.4236/ajc.2024.122019 315 Downloads 2,721 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A, August 15, 2013

DOI: 10.4236/me.2013.49A001 14,292 Downloads 27,020 Views Citations
This article belongs to the Special Issue on Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2, March 27, 2025

DOI: 10.4236/jssm.2025.182007 211 Downloads 1,887 Views Citations
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5, August 18, 2017

DOI: 10.4236/tel.2017.75100 2,969 Downloads 10,014 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
Education Marketing Research (Articles)

Xiaogang Yang

Theoretical Economics Letters Vol.6 No.5, October 21, 2016

DOI: 10.4236/tel.2016.65111 4,703 Downloads 13,645 Views Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges (Articles)

Allam Jaas

Open Journal of Business and Management Vol.10 No.2, March 22, 2022

DOI: 10.4236/ojbm.2022.102046 3,345 Downloads 31,069 Views Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives (Articles)

Purashraf Yasanallah, Vahid Bidram

American Journal of Industrial and Business Management Vol.2 No.4, October 31, 2012

DOI: 10.4236/ajibm.2012.24025 22,107 Downloads 36,547 Views Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing (Articles)

Pingping Meng

Creative Education Vol.3 No.7B, January 9, 2013

DOI: 10.4236/ce.2012.37B008 10,836 Downloads 17,069 Views Citations

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