Platform Brand Value - Articles - Scientific Research Publishing

Platform Brand Value: Construct and Measurement —An Empirical Research Based on the Data of Social Media (Articles)

Lei Shen, Xiujun Yang

Open Journal of Social Sciences Vol.7 No.11，November 20, 2019

DOI: 10.4236/jss.2019.711013 912 Downloads 2,291 Views Citations
A Grounded Theory Approach to Reconstruct Brand Value Based on Prosumption Logic in the Era of Sharing Economy Platform (Articles)

Lei Shen, Ye Chen, Chu Luo

Theoretical Economics Letters Vol.9 No.8，December 17, 2019

DOI: 10.4236/tel.2019.98184 758 Downloads 2,538 Views Citations
The Influence of Opinion Leaders’ Interaction Quality on Platform Brand Value Based on the Logic of Prosumption (Articles)

Lei Shen, Hai Hou, Yuhong Zhu, Ali Muhammad

iBusiness Vol.15 No.4，December 29, 2023

DOI: 10.4236/ib.2023.154019 150 Downloads 536 Views Citations
A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1，February 4, 2015

DOI: 10.4236/jssm.2015.81008 10,830 Downloads 14,247 Views Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity (Articles)

Wanyun Zhang, Xin Mai, Simin Huang, Peng Ju

iBusiness Vol.12 No.2，May 6, 2020

DOI: 10.4236/ib.2020.122003 764 Downloads 1,875 Views Citations
Research on the Influence of Customer Perceived Value on Brand Equity (Articles)

Bo Yan

American Journal of Industrial and Business Management Vol.9 No.3，March 22, 2019

DOI: 10.4236/ajibm.2019.93042 3,093 Downloads 10,722 Views Citations
A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT (Articles)

Yaozhong Liu, Qifeng Sun

Open Journal of Social Sciences Vol.3 No.7，July 24, 2015

DOI: 10.4236/jss.2015.37040 4,632 Downloads 7,638 Views Citations
The Impact of Value Perception on Luxury Brand Consumption (Articles)

Marwa Elgebali, Rawia Zaazou

Open Journal of Business and Management Vol.11 No.5，September 18, 2023

DOI: 10.4236/ojbm.2023.115126 590 Downloads 4,894 Views Citations
A Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint (Articles)

Lei Shen, Cuijuan Qin, Chu Luo

American Journal of Industrial and Business Management Vol.10 No.4，April 30, 2020

DOI: 10.4236/ajibm.2020.104057 813 Downloads 1,900 Views Citations
Value Co-Creation through Digital Platform Ecosystems: Case Studies of Hair Salon Chains (Articles)

Wai-Kit Ng, Baihui Du, Li-Jung Liu, Fan-Yu Hsu, Chun-Liang Chen, Yun-Ju Lee, Shih-Yi Chang, Chia-Wei Lu, Ting-Hung Yeung

Open Journal of Business and Management Vol.12 No.6，November 20, 2024

DOI: 10.4236/ojbm.2024.126214 48 Downloads 322 Views Citations
Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value (Articles)

Shenghong Ye, Jia Li, Zhaobin Zeng, Shuang Hao

Open Journal of Business and Management Vol.3 No.2，April 9, 2015

DOI: 10.4236/ojbm.2015.32015 3,809 Downloads 5,613 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1，January 30, 2022

DOI: 10.4236/jssm.2022.151002 1,610 Downloads 7,997 Views Citations
How Does Value Creation Manifest Itself in the Nexus of Sport and Business? A Systematic Literature Review (Articles)

Harri Jalonen, Sasu Tuominen, Arto Ryömä, Jaakko Haltia, Juho Nenonen, Anna Kuikka

Open Journal of Business and Management Vol.6 No.1，January 24, 2018

DOI: 10.4236/ojbm.2018.61008 1,331 Downloads 3,877 Views Citations
Service Branding: A Perspective of Value Co-Creation Orientation (Articles)

Tianze Li, Haiying Wei

Journal of Service Science and Management Vol.11 No.2，April 28, 2018

DOI: 10.4236/jssm.2018.112018 1,844 Downloads 15,670 Views Citations
The Accounting Analysis of the Intangible Cultural Heritage Enterprises’ Brand Value—Take the Chinese Medicine Industry as an Example (Articles)

Biyun Lin

American Journal of Industrial and Business Management Vol.8 No.7，July 24, 2018

DOI: 10.4236/ajibm.2018.87115 1,237 Downloads 2,589 Views Citations
The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa (Articles)

Peter Kwasi Oppong, John Mensah, Matilda Addae

Open Journal of Business and Management Vol.9 No.4，July 30, 2021

DOI: 10.4236/ojbm.2021.94110 717 Downloads 3,641 Views Citations
How Digital Platforms Can Trigger Cultural Value Co-Creation?—A Proposed Model (Articles)

Maria Vincenza Ciasullo, Orlando Troisi, Silvia Cosimato

Journal of Service Science and Management Vol.11 No.2，March 13, 2018

DOI: 10.4236/jssm.2018.112013 1,894 Downloads 6,638 Views Citations
This article belongs to the Special Issue on Service Sector and Service Science
How Can Platform Leader Achieve Sustainable Development in Platform-Based Ecosystem? (Articles)

Yi Zhang, Haiquan Chen

Modern Economy Vol.11 No.8，August 31, 2020

DOI: 10.4236/me.2020.118105 909 Downloads 2,232 Views Citations
A Survey of the Effect of Social Media Marketing on Online Shopping of Customers by Mediating Variables (Articles)

Alireza Mohammadpour, Taher Roshandel Arbatani, Tahmoures Hassan Gholipour, Fereshteh Farzianpour, Shadi Hosseini

Journal of Service Science and Management Vol.7 No.5，October 31, 2014

DOI: 10.4236/jssm.2014.75034 20,917 Downloads 28,247 Views Citations
Servitization of Machine-Tool Trading Company to Value Orchestration Platform: Visualization of Japanese Integral-Modular Strategie (Articles)

Kazuhiko Goda, Kyoichi Kijima

Journal of Service Science and Management Vol.8 No.3，June 17, 2015

DOI: 10.4236/jssm.2015.83037 3,549 Downloads 4,467 Views Citations

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