Personalized Advertising - Articles - Scientific Research Publishing

Think Global, Advertise Local: How AI Personalizes Ads for European Market (Articles)

Hiba Asserrhine, Pingli Zhu

Open Access Library Journal Vol.12 No.6，June 24, 2025

DOI: 10.4236/oalib.1113608 15 Downloads 136 Views Citations
The Impact of Personalized AI-Generated Video Ads on Consumer Click-Through Rates (Articles)

Nada Querch, Pingli Zhu

Open Access Library Journal Vol.12 No.6，June 30, 2025

DOI: 10.4236/oalib.1113607 29 Downloads 203 Views Citations
Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets (Articles)

Ralphe Wiggins, John A. Tomlin

iBusiness Vol.2 No.3，September 30, 2010

DOI: 10.4236/ib.2010.23032 4,374 Downloads 7,772 Views Citations
Advertising Ethics and Professionalism of ZNBC Radio 4 and Radio Phoenix in Zambia—A Content Analysis Study (Articles)

Fidelis Muzyamba, Musonda Lemba

Advances in Journalism and Communication Vol.8 No.3，August 28, 2020

DOI: 10.4236/ajc.2020.83007 600 Downloads 2,481 Views Citations
Research on the Dissemination Strategy of TV Advertisements for Sports Events, Taking CCTV’s Advertisements for the Beijing and London Olympic Games as Examples (Articles)

Chengze Liu, Zhiwei Hao

Open Access Library Journal Vol.9 No.11，November 10, 2022

DOI: 10.4236/oalib.1109444 176 Downloads 986 Views Citations
The Research of Influence Factors of Online Behavioral Advertising Avoidance (Articles)

Wen Li, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.9，September 14, 2016

DOI: 10.4236/ajibm.2016.69092 6,640 Downloads 12,801 Views Citations
Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement (Articles)

Raymond Chimezie Ukaegbu

Open Access Library Journal Vol.7 No.3，March 11, 2020

DOI: 10.4236/oalib.1105865 4,631 Downloads 19,633 Views Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case (Articles)

Simone Guercini

Journal of Service Science and Management Vol.2 No.2，June 17, 2009

DOI: 10.4236/jssm.2009.22015 6,061 Downloads 11,372 Views Citations
Source Credibility: A Philosophical Analysis (Articles)

Bonachristus Umeogu

Open Journal of Philosophy Vol.2 No.2，May 22, 2012

DOI: 10.4236/ojpp.2012.22017 18,533 Downloads 28,720 Views Citations
On the Advertising of an Event: A Mathematical Approach (Articles)

Rosa Ferrentino, Carmine Boniello

Applied Mathematics Vol.8 No.11，November 28, 2017

DOI: 10.4236/am.2017.811119 1,155 Downloads 2,373 Views Citations
The Impact of Consumer Innovativeness on the Intention of Clicking on SNS Advertising (Articles)

Yingren Shi

Modern Economy Vol.9 No.2，February 12, 2018

DOI: 10.4236/me.2018.92018 1,493 Downloads 3,852 Views Citations
Analysis of Hedges in English Advertising from the Perspective of Cooperative Principle (Articles)

Jing Yang

Open Access Library Journal Vol.6 No.6，June 11, 2019

DOI: 10.4236/oalib.1105441 1,711 Downloads 4,794 Views Citations
Technological Innovation: An Assessment of Operational Practices of Small and Medium Textile Enterprises in Ghana (Articles)

Isaac Abraham, Ebenezer Kofi Howard, Richard Acquaye

Journal of Textile Science and Technology Vol.8 No.3，July 29, 2022

DOI: 10.4236/jtst.2022.83010 261 Downloads 1,124 Views Citations
Impression-Based Advertising: A Cross-Platform Solution (Articles)

Edward Evans Smallwood

American Journal of Industrial and Business Management Vol.12 No.12，December 14, 2022

DOI: 10.4236/ajibm.2022.1212096 215 Downloads 1,410 Views Citations
Generation of Personalized Knowledge Graphs Based on GCN (Articles)

Yuan Sun, Jiaya Liang, Pengchao Niu

Journal of Computer and Communications Vol.9 No.9，September 30, 2021

DOI: 10.4236/jcc.2021.99008 266 Downloads 1,410 Views Citations
Governmental Leadership without a Political Party (Articles)

Raffaele De Mucci

Open Journal of Political Science Vol.8 No.3，July 25, 2018

DOI: 10.4236/ojps.2018.83020 1,124 Downloads 3,186 Views Citations
A Study of the Joint Advertising Channels (Articles)

Ming LEI, Shuguang SUN, Dan YANG

Journal of Service Science and Management Vol.2 No.4，December 15, 2009

DOI: 10.4236/jssm.2009.24050 5,990 Downloads 10,242 Views Citations
Advertising Effectiveness: An Approach Based on What Consumers Perceive and What Advertisers Need (Articles)

Macarena Estévez, Davide Fabrizio

Open Journal of Business and Management Vol.2 No.3，July 4, 2014

DOI: 10.4236/ojbm.2014.23022 7,032 Downloads 12,378 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1，February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,825 Downloads 6,987 Views Citations
Strategies for Translation of English Commercial Advertisements from the Intercultural Perspective (Articles)

Hui Fan

Open Journal of Social Sciences Vol.5 No.11，November 8, 2017

DOI: 10.4236/jss.2017.511004 4,044 Downloads 20,465 Views Citations

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