Marketing Capability - Articles - Scientific Research Publishing

Marketing Capability Development in Micro Manufacturing Enterprises (Articles)

Guven Gurkan Inan, Aysegul Eda Kop

American Journal of Industrial and Business Management Vol.8 No.1，January 8, 2018

DOI: 10.4236/ajibm.2018.81001 7,747 Downloads 10,152 Views Citations
An Exploratory Study on Technological Innovation of Agricultural Science and Technology Enterprises in China (Articles)

Qiong Yao, Meisi Xu, Wenfang Jiang, Yong Zhang

iBusiness Vol.6 No.3，August 29, 2014

DOI: 10.4236/ib.2014.63011 3,419 Downloads 4,713 Views Citations
Algorithmics for Preschoolers—A Contradiction? (Articles)

Roland T. Mittermeir

Creative Education Vol.4 No.9，September 5, 2013

DOI: 10.4236/ce.2013.49081 4,545 Downloads 6,767 Views Citations
Relationship between Adaptive Capability and Strategic Orientation: An Empirical Study in a Brazilian Company (Articles)

Cristiano Kaehler, Franciele Busatto, Grace V. Becker, Peter Bent Hansen, Jane Lucia S. Santos

iBusiness Vol.6 No.1，March 4, 2014

DOI: 10.4236/ib.2014.61001 5,457 Downloads 8,502 Views Citations
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7，July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,578 Downloads 18,586 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2，March 21, 2024

DOI: 10.4236/ojbm.2024.122051 484 Downloads 2,306 Views Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2，June 28, 2024

DOI: 10.4236/ajc.2024.122019 179 Downloads 1,385 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A，August 15, 2013

DOI: 10.4236/me.2013.49A001 13,971 Downloads 26,084 Views Citations
This article belongs to the Special Issue on Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2，March 27, 2025

DOI: 10.4236/jssm.2025.182007 49 Downloads 300 Views Citations
IT and Competitive Advantage: A Study from Micro Perspective (Articles)

Jiayu Chi, Ling Sun

Modern Economy Vol.6 No.3，March 24, 2015

DOI: 10.4236/me.2015.63038 6,330 Downloads 10,659 Views Citations
The Experiences and Perspectives of Adults with Disabilities in Physical Education Studies (Articles)

Orly Kayam, Yael Mishani-Uval

Advances in Physical Education Vol.10 No.3，June 12, 2020

DOI: 10.4236/ape.2020.103015 729 Downloads 2,173 Views Citations
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5，August 18, 2017

DOI: 10.4236/tel.2017.75100 2,785 Downloads 9,164 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
Education Marketing Research (Articles)

Xiaogang Yang

Theoretical Economics Letters Vol.6 No.5，October 21, 2016

DOI: 10.4236/tel.2016.65111 4,480 Downloads 12,436 Views Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges (Articles)

Allam Jaas

Open Journal of Business and Management Vol.10 No.2，March 22, 2022

DOI: 10.4236/ojbm.2022.102046 3,024 Downloads 28,450 Views Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives (Articles)

Purashraf Yasanallah, Vahid Bidram

American Journal of Industrial and Business Management Vol.2 No.4，October 31, 2012

DOI: 10.4236/ajibm.2012.24025 21,714 Downloads 35,731 Views Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing (Articles)

Pingping Meng

Creative Education Vol.3 No.7B，January 9, 2013

DOI: 10.4236/ce.2012.37B008 10,520 Downloads 16,386 Views Citations
How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing (Articles)

Chauntelle Ong Yi Lin, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.1，January 26, 2014

DOI: 10.4236/ajibm.2014.41009 8,126 Downloads 12,566 Views Citations
Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing (Articles)

Min Yin, Sheng Liu

American Journal of Industrial and Business Management Vol.4 No.2，February 14, 2014

DOI: 10.4236/ajibm.2014.42015 8,007 Downloads 12,417 Views Citations
Big Data Usage in the Marketing Information System (Articles)

Alexandre Borba Salvador, Ana Akemi Ikeda

Journal of Data Analysis and Information Processing Vol.2 No.3，August 28, 2014

DOI: 10.4236/jdaip.2014.23010 12,687 Downloads 19,461 Views Citations
Analysis of University Science Research Capability Elements and Evaluation Based on BP Neural Network (Articles)

Weiwei Liu, Chunsheng Shi

Journal of Service Science and Management Vol.1 No.3，December 30, 2008

DOI: 10.4236/jssm.2008.13030 6,092 Downloads 11,023 Views Citations

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