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Affiliation
ISSN
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The Effect of Ambivalence Online Review on Consumer Purchasing Intention
(Articles)
Yanyan Wu
,
Ding Pan
Psychology
Vol.8 No.6
,April 30, 2017
DOI:
10.4236/psych.2017.86055
2,239
Downloads
5,080
Views
Citations
A Study on the Effect of Web Live Broadcast on Consumers’ Willingness to Purchase
(Articles)
Jinhua Tong
Open Journal of Business and Management
Vol.5 No.2
,April 14, 2017
DOI:
10.4236/ojbm.2017.52025
10,308
Downloads
24,403
Views
Citations
Green Marketing and Its Incidence in the Decisions of Purchase of Peruvian University Students
(Articles)
Víctor Hugo Fernández-Bedoya
,
Ambrocio Teodoro Esteves-Pairazamán
,
Rosario Violeta Grijalva-Salazar
,
Walter Gregorio Ibarra-Fretell
,
Susana Edita Paredes-Díaz
,
Josefina Amanda Suyo-Vega
,
Mónica Elisa Meneses-La-Riva
,
Jorge Luís Aníbal Baldárrago-Baldárrago
,
Víctor Raúl Reátegui-Paredes
,
Robert Willie Chávez-Mayta
Modern Economy
Vol.11 No.1
,January 8, 2020
DOI:
10.4236/me.2020.111001
941
Downloads
3,069
Views
Citations
Preference of Global Shampoo Brands: A Study on Women Consumers
(Articles)
Ummay Salma Khanam
,
Md. Bazlur Rahman
Open Journal of Social Sciences
Vol.10 No.12
,November 11, 2022
DOI:
10.4236/jss.2022.1012016
342
Downloads
5,468
Views
Citations
Perception and Concerns of Consumers on Food Safety and Factors Influencing Purchase of Vended Foods
(Articles)
Rita Adasi Fenteng
,
Sharon A. Atakpa
,
Nana Ama Donkor-Boateng
Open Access Library Journal
Vol.10 No.11
,November 21, 2023
DOI:
10.4236/oalib.1110892
154
Downloads
2,541
Views
Citations
Research on the Willingness of Overseas Consumers to Purchase Chinese E-Commerce Products Based on Consumer Ethnocentrism, Product Quality Perception and Consumer Animosity
(Articles)
Jiayao Jin
,
Yiting Zhuo
,
Zhen Wei
,
Yuqing Wan
Open Access Library Journal
Vol.10 No.6
,June 21, 2023
DOI:
10.4236/oalib.1110260
202
Downloads
1,210
Views
Citations
Modeling Consumer Intention to Revisit the Same Restaurant and a Simple Algorithm of Coupon Discount Rate
(Articles)
Tin-Chun Lin
Theoretical Economics Letters
Vol.7 No.5
,July 21, 2017
DOI:
10.4236/tel.2017.75079
6,314
Downloads
9,531
Views
Citations
Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall
(Articles)
Eman Reda Sabri
Social Networking
Vol.8 No.1
,December 26, 2018
DOI:
10.4236/sn.2019.81003
4,230
Downloads
7,716
Views
Citations
Investigating Gen Z Consumers’ Feministic Identities and Gender-Stereotypical Norms on their Attitude Formation towards Femvertising Campaigns, Impacting Purchase Intention
(Articles)
Menatallah M. Kassem
,
Eiman Negm
,
Sahar R. Abu Gharara
Open Access Library Journal
Vol.11 No.6
,June 28, 2024
DOI:
10.4236/oalib.1111244
162
Downloads
1,163
Views
Citations
The Impact of New Energy Vehicle Product Functions on Consumer Purchase Intention in the Backdrop of Sustainable Development Goals
(Articles)
Yingyan Mo
,
Qiliang Mai
Open Access Library Journal
Vol.11 No.11
,November 26, 2024
DOI:
10.4236/oalib.1112490
33
Downloads
217
Views
Citations
Factors Influencing Consumers’ Purchasing Behavior on Organic Vegetables: A Case Study in Vientiane, Lao PDR
(Articles)
Chaitor Poyearleng
,
Zhao Kai
,
Saleh Shahriar
,
Ouaimon Payang Slim Reakine
Open Journal of Social Sciences
Vol.7 No.2
,February 21, 2019
DOI:
10.4236/jss.2019.72017
1,838
Downloads
5,788
Views
Citations
Use of Social Media as an Effective Marketing Tool for Fashion Startups in Saudi Arabia
(Articles)
Noran Trad
,
Maha Abdullah Al Dabbagh
Open Journal of Social Sciences
Vol.8 No.11
,November 27, 2020
DOI:
10.4236/jss.2020.811029
2,183
Downloads
10,248
Views
Citations
Influence of Social Media on Consumer Behavior: Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty
(Articles)
Simon Suwanzy Dzreke
,
Semefa Dzreke
Open Journal of Business and Management
Vol.13 No.2
,March 17, 2025
DOI:
10.4236/ojbm.2025.132061
347
Downloads
3,791
Views
Citations
Research on Internet Consumer Financial Products Usage Intention—Taking College Students as an Example
(Articles)
Yexin Cai
Journal of Financial Risk Management
Vol.6 No.4
,December 20, 2017
DOI:
10.4236/jfrm.2017.64027
1,513
Downloads
3,600
Views
Citations
Online Reservation Abandonment: How to Bridge the Gap between the Original Intention and the Actual Behavior?
(Articles)
Mohamed Nabil Mzoughi
,
Anissa Negra
,
Aïcha Habacha
American Journal of Industrial and Business Management
Vol.2 No.3
,June 15, 2012
DOI:
10.4236/ajibm.2012.23012
5,388
Downloads
11,089
Views
Citations
The Impact of Characteristics of B2C Retailer on Purchasing Intention—Based on TAM Model
(Articles)
Qinchang Zhu
Open Journal of Business and Management
Vol.4 No.4
,October 31, 2016
DOI:
10.4236/ojbm.2016.44076
2,468
Downloads
6,370
Views
Citations
A Review on Returnless Refunds in E-Commerce Retailing: Sales through Leniency
(Articles)
Guilherme Rodrigues dos Santos
,
Ekaterina Koromyslova
iBusiness
Vol.12 No.2
,June 29, 2020
DOI:
10.4236/ib.2020.122005
768
Downloads
3,019
Views
Citations
Perceived Risk versus Perceived Value for Money: Assessing Online Retail Shopping Behavior among Ghanaians
(Articles)
Gideon Buernartey Boyetey
,
Samuel Antwi
iBusiness
Vol.13 No.3
,August 9, 2021
DOI:
10.4236/ib.2021.133008
674
Downloads
3,291
Views
Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention
(Articles)
Sujata Joshi
,
Menachem Domb
,
Barshekee Chanda
,
Amit Bais
Journal of Service Science and Management
Vol.15 No.1
,January 30, 2022
DOI:
10.4236/jssm.2022.151002
1,606
Downloads
7,966
Views
Citations
Examining the Influence of Consumer Green Consumption Intention and Enterprise Environmental Awareness toward Enterprise Marketing Sustainability
(Articles)
Yulianawati  
,
Muhammad Abdullah Khan
,
John Wiredu
American Journal of Industrial and Business Management
Vol.14 No.11
,November 12, 2024
DOI:
10.4236/ajibm.2024.1411070
118
Downloads
763
Views
Citations
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