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Affiliation
ISSN
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The Impact of Social Media Usage on Consumers’ Purchase Intentions. Using Perceived Value as the Mediator
(Articles)
Matilda Kumi
,
Sebastian Nana Kumi
,
Newlove Sulun Senkpeni
,
Francisca Arboh
,
Edwin Akwandoh
,
Tejan Andrew Rollings Kamara
Open Access Library Journal
Vol.13 No.2
, February 4, 2026
DOI:
10.4236/oalib.1114852
105
Downloads
829
Views
Citations
Research on the Willingness of Overseas Consumers to Purchase Chinese E-Commerce Products Based on Consumer Ethnocentrism, Product Quality Perception and Consumer Animosity
(Articles)
Jiayao Jin
,
Yiting Zhuo
,
Zhen Wei
,
Yuqing Wan
Open Access Library Journal
Vol.10 No.6
, June 21, 2023
DOI:
10.4236/oalib.1110260
263
Downloads
1,807
Views
Citations
Relationship between Consumer Insights and Purchase Patterns across Different Generations: A Quantitative Approach
(Articles)
Max Boada
,
Daniel Burneo
,
Francisco Morocho
,
Janeth Gutiérrez
Open Access Library Journal
Vol.10 No.11
, November 30, 2023
DOI:
10.4236/oalib.1110867
173
Downloads
1,707
Views
Citations
Effect of Online Reviews on Consumer Purchase Behavior
(Articles)
Zan Mo
,
Yan-Fei Li
,
Peng Fan
Journal of Service Science and Management
Vol.8 No.3
, June 29, 2015
DOI:
10.4236/jssm.2015.83043
37,934
Downloads
54,851
Views
Citations
Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall
(Articles)
Eman Reda Sabri
Social Networking
Vol.8 No.1
, December 26, 2018
DOI:
10.4236/sn.2019.81003
4,455
Downloads
8,786
Views
Citations
Investigating Gen Z Consumers’ Feministic Identities and Gender-Stereotypical Norms on their Attitude Formation towards Femvertising Campaigns, Impacting Purchase Intention
(Articles)
Menatallah M. Kassem
,
Eiman Negm
,
Sahar R. Abu Gharara
Open Access Library Journal
Vol.11 No.6
, June 28, 2024
DOI:
10.4236/oalib.1111244
350
Downloads
2,575
Views
Citations
The Impact of New Energy Vehicle Product Functions on Consumer Purchase Intention in the Backdrop of Sustainable Development Goals
(Articles)
Yingyan Mo
,
Qiliang Mai
Open Access Library Journal
Vol.11 No.11
, November 26, 2024
DOI:
10.4236/oalib.1112490
74
Downloads
635
Views
Citations
The Impact of Heuristic Cues on User Purchase Decisions in Sharing-Based Short-Term Rental Platforms
(Articles)
Menghan Huo
,
Li Li
,
Yixuan Yao
Open Journal of Social Sciences
Vol.13 No.9
, September 30, 2025
DOI:
10.4236/jss.2025.139041
43
Downloads
301
Views
Citations
Perceived Risk versus Perceived Value for Money: Assessing Online Retail Shopping Behavior among Ghanaians
(Articles)
Gideon Buernartey Boyetey
,
Samuel Antwi
iBusiness
Vol.13 No.3
, August 9, 2021
DOI:
10.4236/ib.2021.133008
952
Downloads
4,405
Views
Citations
A Review on Returnless Refunds in E-Commerce Retailing: Sales through Leniency
(Articles)
Guilherme Rodrigues dos Santos
,
Ekaterina Koromyslova
iBusiness
Vol.12 No.2
, June 29, 2020
DOI:
10.4236/ib.2020.122005
979
Downloads
3,865
Views
Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention
(Articles)
Sujata Joshi
,
Menachem Domb
,
Barshekee Chanda
,
Amit Bais
Journal of Service Science and Management
Vol.15 No.1
, January 30, 2022
DOI:
10.4236/jssm.2022.151002
2,036
Downloads
10,386
Views
Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador
(Articles)
Max Boada
,
Maria Boada
,
Francisco Morocho
Open Journal of Business and Management
Vol.11 No.3
, May 31, 2023
DOI:
10.4236/ojbm.2023.113074
527
Downloads
4,025
Views
Citations
Social Media Influence on Millennials Purchase Behaviour of Coca-Cola and Pepsi Carbonated Soft Drink
(Articles)
Tolulope Ajibade
,
Donia Waseem
Open Journal of Business and Management
Vol.12 No.4
, June 12, 2024
DOI:
10.4236/ojbm.2024.124110
658
Downloads
4,367
Views
Citations
The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia
(Articles)
Benetta S. Blessed Daye
,
Fenfen Zhao
Open Access Library Journal
Vol.12 No.10
, October 10, 2025
DOI:
10.4236/oalib.1114122
109
Downloads
1,121
Views
Citations
Contributions of Factors that Influence Consumer Purchase Intention in Online Food Delivery Apps: Bibliometric Study
(Articles)
Thiban Krishnamoorthi
,
Norhidayah Azman
Open Journal of Social Sciences
Vol.13 No.11
, November 12, 2025
DOI:
10.4236/jss.2025.1311013
109
Downloads
694
Views
Citations
Differential Effects of Single- and Multi-Business Model Car Companies on Consumer Purchase Intentions for Electric Vehicles
(Articles)
Hasna Jabah
,
Mozammal Haque
Open Journal of Business and Management
Vol.14 No.2
, March 12, 2026
DOI:
10.4236/ojbm.2026.142062
81
Downloads
426
Views
Citations
Message Framing Strategies in Ebola Health Communications: A Qualitative Inquiry from Mbarara University Students
(Articles)
Frank B. Ahimbisibwe
,
Atuhaire Privah
,
Alinda Laureen
,
Arisiima Nicolette
Open Journal of Epidemiology
Vol.15 No.4
, November 5, 2025
DOI:
10.4236/ojepi.2025.154060
36
Downloads
251
Views
Citations
An Introduction of Purchase Types and Happiness
(Articles)
Zining Peng
,
Maolin Ye
Journal of Service Science and Management
Vol.8 No.1
, February 28, 2015
DOI:
10.4236/jssm.2015.81016
6,254
Downloads
8,826
Views
Citations
Measuring the Entrepreneurship Characteristics and Its Impact on Entrepreneurial Intentions
(Articles)
Khairi Mohamed Omar
Open Journal of Business and Management
Vol.9 No.2
, March 18, 2021
DOI:
10.4236/ojbm.2021.92035
1,206
Downloads
4,237
Views
Citations
Effects of Gender on Students’ Entrepreneurial Intentions: A Theory of Planned Behaviour Perspective
(Articles)
Simon Thabo Mahlaole
,
Mmakgabo Justice Malebana
Open Journal of Business and Management
Vol.10 No.1
, December 17, 2021
DOI:
10.4236/ojbm.2022.101004
855
Downloads
4,493
Views
Citations
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