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Cause Related Marketing and Customer Skepticism: A Study of Situational and Psychological Skepticism
(Articles)
Vibhas Amawate
,
Madhurima Deb
Theoretical Economics Letters
Vol.9 No.4
,April 12, 2019
DOI:
10.4236/tel.2019.94055
1,128
Downloads
2,749
Views
Citations
Cause-Related Marketing and Its Impact on Buying Intention
(Articles)
Vibhas Amawate
,
Madhurima Deb
,
Mohit Manchanda
Theoretical Economics Letters
Vol.9 No.6
,August 30, 2019
DOI:
10.4236/tel.2019.96135
854
Downloads
2,698
Views
Citations
Customer Relationship Management as a Tool for Improving Customer Loyalty in the Banking Industry: An Empirical Study of Guaranty Trust Bank PLC Situated within the Central Business District, FCT Abuja, Nigeria
(Articles)
Yakubu Yari Kate Dazagbyilo
,
Shuiping Shang
,
Obodo Chidiebube Emmanuel
,
Kalissa Fatoumata Kir
Open Journal of Business and Management
Vol.9 No.5
,September 14, 2021
DOI:
10.4236/ojbm.2021.95124
777
Downloads
4,424
Views
Citations
Strategies for Enrollment Managers at Historically Black Colleges and Universities: A Single Case Study
(Articles)
Johnny B. McDonald
,
Charles R. Needham
Open Journal of Business and Management
Vol.8 No.3
,May 29, 2020
DOI:
10.4236/ojbm.2020.83084
943
Downloads
2,577
Views
Citations
Comparisons between CRM and CCM PFC
(Articles)
Weiping Zhang
,
Wei Zhang
,
Jianbo Yang
,
Faris Al-Naemi
Energy and Power Engineering
Vol.5 No.4B
,November 11, 2013
DOI:
10.4236/epe.2013.54B165
9,384
Downloads
12,215
Views
Citations
Cancer mortality in Inner Mongolia of China, 2008-2010
(Articles)
Ying Yang
,
Fengyun Zuo
,
Maolin Du
,
Zhiyue Liu
,
Zhijun Li
,
Wenfang Guo
,
Juan Sun
Open Journal of Epidemiology
Vol.4 No.1
,January 28, 2014
DOI:
10.4236/ojepi.2014.41003
3,531
Downloads
5,580
Views
Citations
Is E-Marketing the Future of Marketing Field
(Articles)
Paulus H. A. Andreki
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.7
,July 9, 2014
DOI:
10.4236/ajibm.2014.47040
10,587
Downloads
18,629
Views
Citations
The Effect of Phenomenon in Social Media Marketing Activities
(Articles)
Dilek Kiraz
,
Murat Basal
Open Journal of Business and Management
Vol.12 No.2
,March 21, 2024
DOI:
10.4236/ojbm.2024.122051
496
Downloads
2,379
Views
Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation
(Articles)
Xueli Zhang
,
Yarou Li
,
Yixin Zhong
,
Shuai Wang
Advances in Journalism and Communication
Vol.12 No.2
,June 28, 2024
DOI:
10.4236/ajc.2024.122019
184
Downloads
1,451
Views
Citations
Identification of the Causes of Deadline Slippage in Construction Projects: State of the Art and Application
(Articles)
Abdelhak Challal
,
Mohamed Tkiouat
Journal of Service Science and Management
Vol.5 No.2
,May 22, 2012
DOI:
10.4236/jssm.2012.52019
8,284
Downloads
13,209
Views
Citations
Forensic-Pathological Analysis of Blunt Cardiac Rupture Involving the Relationship between Injury and Disease: 2 Cases Report and Review of the Literature
(Articles)
Qi Wang
,
Lingyun Yang
,
Yinming Zhang
,
Yao Yao
,
Haijun He
,
Zhenyuan Wang
Forensic Medicine and Anatomy Research
Vol.4 No.2
,March 31, 2016
DOI:
10.4236/fmar.2016.42004
2,640
Downloads
4,034
Views
Citations
Analysis of Cause of Death in Inner Mongolia of China, 2008-2014
(Articles)
Shuli Xing
,
Zhiqiang Sun
,
Maolin Du
,
Xuesen Shi
,
Hairong Zhang
,
Zhanlong Wang
,
Xiaoyan Zhang
,
Zhihui Hao
,
Zhuang Su
,
Ying Yang
,
Rong Liu
,
Yueling Hu
,
Juan Sun
Open Journal of Epidemiology
Vol.7 No.1
,January 11, 2017
DOI:
10.4236/ojepi.2017.71002
1,572
Downloads
2,484
Views
Citations
Factors Associated to the Acute Metabolic Decompensation of Diabetes in Lome
(Articles)
Abago Balaka
,
Toyi Tchamdja
,
Kodjo Agbéko Djagadou
,
Komi Dzidzonu Némi
,
Mohaman Awalou Djibril
,
Datouda Redah
Open Journal of Internal Medicine
Vol.9 No.2
,June 27, 2019
DOI:
10.4236/ojim.2019.92003
659
Downloads
2,123
Views
Citations
A Theory of Epistemic Justification Based on Cause and Reason
(Articles)
Xinxin Gu
Open Journal of Philosophy
Vol.12 No.2
,May 31, 2022
DOI:
10.4236/ojpp.2022.122015
166
Downloads
1,003
Views
Citations
Review of Maternal Deaths in Two Health Regions of Togo: About 69 Cases (Epidemiological and Sociodemographic Aspects)
(Articles)
Baguilane Douaguibe
,
Dédé Régina Ajavon
,
Wahabou Koffi
,
Pakieyendou Tongou
,
Yendoutie Kambote
,
Francis Bararmna-Bagou
,
Romario Mawougbe
,
Samado Aboubakari
Open Journal of Obstetrics and Gynecology
Vol.13 No.10
,October 24, 2023
DOI:
10.4236/ojog.2023.1310145
91
Downloads
466
Views
Citations
Guerrilla Marketing—Innovative or Parasitic Marketing?
(Articles)
Gerd Nufer
Modern Economy
Vol.4 No.9A
,August 15, 2013
DOI:
10.4236/me.2013.49A001
13,981
Downloads
26,118
Views
Citations
This article belongs to the Special Issue on
Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions
(Articles)
Iftekhar Mahfuz
,
Md. Mamun Habib
,
Shahedul Islam
,
Aidah Rasanat Islam
,
Irin Nahar Maghnolia Shara
Journal of Service Science and Management
Vol.18 No.2
,March 27, 2025
DOI:
10.4236/jssm.2025.182007
64
Downloads
397
Views
Citations
The Empirical Research of Factors Influencing Share of Wallet in the B2B Market
(Articles)
Aiwu Cheng
,
Lei Han
,
Cheng Cao
Journal of Service Science and Management
Vol.4 No.2
,June 16, 2011
DOI:
10.4236/jssm.2011.42020
8,743
Downloads
16,522
Views
Citations
Customer Segmentation Using CLV Elements
(Articles)
Mitra Bokaei Hosseni
,
Mohammad Jafar Tarokh
Journal of Service Science and Management
Vol.4 No.3
,September 29, 2011
DOI:
10.4236/jssm.2011.43034
8,330
Downloads
14,920
Views
Citations
Two Approaches on Implementation of CBR and CRM Technologies to the Spam Filtering Problem
(Articles)
Rasim Alguliyev
,
Saadat Nazirova
Journal of Information Security
Vol.3 No.1
,December 31, 2011
DOI:
10.4236/jis.2012.31002
4,338
Downloads
8,911
Views
Citations
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