Brand Perceived Quality - Articles - Scientific Research Publishing

Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12, December 17, 2018

DOI: 10.4236/jss.2018.612007 1,787 Downloads 4,449 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6, November 7, 2024

DOI: 10.4236/ojbm.2024.126202 414 Downloads 2,896 Views Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation (Articles)

Sandra Maria Correia Loureiro, Francisco Javier Miranda

Journal of Service Science and Management Vol.4 No.4, December 7, 2011

DOI: 10.4236/jssm.2011.44054 13,504 Downloads 23,597 Views Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry (Articles)

Peter Kwasi Oppong, Joseph Owusu, Paul Hammond, Edmond Amissah

Open Journal of Business and Management Vol.10 No.5, September 7, 2022

DOI: 10.4236/ojbm.2022.105121 403 Downloads 1,702 Views Citations
The Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service (Articles)

Mona Abdelreheem, Mohamed A. Ragheb, Passent Tantawi

Open Access Library Journal Vol.8 No.7, July 12, 2021

DOI: 10.4236/oalib.1107489 333 Downloads 1,571 Views Citations
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria (Articles)

Alfa Abubakar, Hadiza Saidu Abubakar, Cross Ogohi Daniel

Open Journal of Business and Management Vol.11 No.5, September 27, 2023

DOI: 10.4236/ojbm.2023.115141 372 Downloads 1,685 Views Citations
Balancing Tradition and Innovation: A Case Study on How Brand Equity and Service Quality Shape Revisit Intention in Luxury Hospitality (Articles)

Didem Sağındık, Cemal Yükselen

Open Journal of Business and Management Vol.14 No.1, January 6, 2026

DOI: 10.4236/ojbm.2026.141014 85 Downloads 638 Views Citations
A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT (Articles)

Yaozhong Liu, Qifeng Sun

Open Journal of Social Sciences Vol.3 No.7, July 24, 2015

DOI: 10.4236/jss.2015.37040 4,856 Downloads 8,736 Views Citations
The Impact of Value Perception on Luxury Brand Consumption (Articles)

Marwa Elgebali, Rawia Zaazou

Open Journal of Business and Management Vol.11 No.5, September 18, 2023

DOI: 10.4236/ojbm.2023.115126 924 Downloads 7,460 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,474 Downloads 3,089 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1, January 18, 2022

DOI: 10.4236/ojbm.2022.101018 5,548 Downloads 41,198 Views Citations
The Impact of Consumers Witness Front-Line Service Employee Complaints on Corporate Brand Attitudes (Articles)

Jihua Zhang, Ming Tan, Ningning Wang

Open Journal of Social Sciences Vol.7 No.3, March 26, 2019

DOI: 10.4236/jss.2019.73037 944 Downloads 2,069 Views Citations
Research on the Influence of Customer Perceived Value on Brand Equity (Articles)

Bo Yan

American Journal of Industrial and Business Management Vol.9 No.3, March 22, 2019

DOI: 10.4236/ajibm.2019.93042 3,591 Downloads 12,993 Views Citations
Study on the Construction of Enterprise Quality Culture for Brand Strategy (Articles)

Zhi Gao, Jinfu Ye, Yi Huang

iBusiness Vol.4 No.3, September 28, 2012

DOI: 10.4236/ib.2012.43033 7,044 Downloads 11,822 Views Citations
Price as а Communication Signal: Theoretical Dependencies between Price and Perceived Quality (Articles)

Marina Todorova

Open Journal of Business and Management Vol.14 No.1, January 22, 2026

DOI: 10.4236/ojbm.2026.141040 128 Downloads 1,005 Views Citations
An Integrated Statistical Model to Measure Academic Teaching Quality (Articles)

Paola Cerchiello, Paolo Giudici

Open Journal of Statistics Vol.2 No.5, December 19, 2012

DOI: 10.4236/ojs.2012.25063 6,027 Downloads 9,211 Views Citations
Corporate Image Cognition Influence Perceived Quality and Purchase Intention Empirical Research (Articles)

Jing Li, Jiang Li, Yongbiao Zheng

iBusiness Vol.5 No.3B, November 8, 2013

DOI: 10.4236/ib.2013.53B035 6,333 Downloads 9,446 Views Citations
Research on the Synergistic Mechanism of Railway Passenger Service Quality Improvement from the Perspective of Brand Leadership
—A Case Study of the “Yuecai” EMU Service Brand (Articles)

Jing Wu

Open Journal of Applied Sciences Vol.15 No.12, December 29, 2025

DOI: 10.4236/ojapps.2025.1512273 39 Downloads 236 Views Citations
Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms (Articles)

Heri Prabowo, Widji Astuti, Harianto Respati

Open Journal of Business and Management Vol.8 No.1, December 23, 2019

DOI: 10.4236/ojbm.2020.81012 4,823 Downloads 10,041 Views Citations
This article belongs to the Special Issue on Consumer Behavior, Business and Marketing
Investigation of Factors That Affecting on Customer Loyalty in Banking Sector in Egypt (Articles)

Mohamed Refat Mahfouz, Monika Fayez, Ahmed Moussa ElSamadicy

Open Access Library Journal Vol.12 No.2, February 26, 2025

DOI: 10.4236/oalib.1112891 140 Downloads 1,270 Views Citations

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