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DOI
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Journal
Affiliation
ISSN
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Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets
(Articles)
Ralphe Wiggins
,
John A. Tomlin
iBusiness
Vol.2 No.3
,September 30, 2010
DOI:
10.4236/ib.2010.23032
4,295
Downloads
7,554
Views
Citations
Advertising Ethics and Professionalism of ZNBC Radio 4 and Radio Phoenix in Zambia—A Content Analysis Study
(Articles)
Fidelis Muzyamba
,
Musonda Lemba
Advances in Journalism and Communication
Vol.8 No.3
,August 28, 2020
DOI:
10.4236/ajc.2020.83007
503
Downloads
2,106
Views
Citations
Research on the Dissemination Strategy of TV Advertisements for Sports Events, Taking CCTV’s Advertisements for the Beijing and London Olympic Games as Examples
(Articles)
Chengze Liu
,
Zhiwei Hao
Open Access Library Journal
Vol.9 No.11
,November 10, 2022
DOI:
10.4236/oalib.1109444
101
Downloads
511
Views
Citations
The Research of Influence Factors of Online Behavioral Advertising Avoidance
(Articles)
Wen Li
,
Ziying Huang
American Journal of Industrial and Business Management
Vol.6 No.9
,September 14, 2016
DOI:
10.4236/ajibm.2016.69092
6,309
Downloads
11,073
Views
Citations
Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement
(Articles)
Raymond Chimezie Ukaegbu
Open Access Library Journal
Vol.7 No.3
,March 11, 2020
DOI:
10.4236/oalib.1105865
4,167
Downloads
16,646
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
,June 17, 2009
DOI:
10.4236/jssm.2009.22015
5,921
Downloads
10,983
Views
Citations
Source Credibility: A Philosophical Analysis
(Articles)
Bonachristus Umeogu
Open Journal of Philosophy
Vol.2 No.2
,May 22, 2012
DOI:
10.4236/ojpp.2012.22017
16,602
Downloads
24,469
Views
Citations
On the Advertising of an Event: A Mathematical Approach
(Articles)
Rosa Ferrentino
,
Carmine Boniello
Applied Mathematics
Vol.8 No.11
,November 28, 2017
DOI:
10.4236/am.2017.811119
1,052
Downloads
2,061
Views
Citations
The Impact of Consumer Innovativeness on the Intention of Clicking on SNS Advertising
(Articles)
Yingren Shi
Modern Economy
Vol.9 No.2
,February 12, 2018
DOI:
10.4236/me.2018.92018
1,359
Downloads
3,279
Views
Citations
Analysis of Hedges in English Advertising from the Perspective of Cooperative Principle
(Articles)
Jing Yang
Open Access Library Journal
Vol.6 No.6
,June 11, 2019
DOI:
10.4236/oalib.1105441
1,548
Downloads
4,111
Views
Citations
Technological Innovation: An Assessment of Operational Practices of Small and Medium Textile Enterprises in Ghana
(Articles)
Isaac Abraham
,
Ebenezer Kofi Howard
,
Richard Acquaye
Journal of Textile Science and Technology
Vol.8 No.3
,July 29, 2022
DOI:
10.4236/jtst.2022.83010
164
Downloads
698
Views
Citations
Impression-Based Advertising: A Cross-Platform Solution
(Articles)
Edward Evans Smallwood
American Journal of Industrial and Business Management
Vol.12 No.12
,December 14, 2022
DOI:
10.4236/ajibm.2022.1212096
138
Downloads
886
Views
Citations
A Study of the Joint Advertising Channels
(Articles)
Ming LEI
,
Shuguang SUN
,
Dan YANG
Journal of Service Science and Management
Vol.2 No.4
,December 15, 2009
DOI:
10.4236/jssm.2009.24050
5,869
Downloads
9,870
Views
Citations
Advertising Effectiveness: An Approach Based on What Consumers Perceive and What Advertisers Need
(Articles)
Macarena Estévez
,
Davide Fabrizio
Open Journal of Business and Management
Vol.2 No.3
,July 4, 2014
DOI:
10.4236/ojbm.2014.23022
6,626
Downloads
11,335
Views
Citations
The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,704
Downloads
6,460
Views
Citations
Strategies for Translation of English Commercial Advertisements from the Intercultural Perspective
(Articles)
Hui Fan
Open Journal of Social Sciences
Vol.5 No.11
,November 8, 2017
DOI:
10.4236/jss.2017.511004
3,661
Downloads
18,092
Views
Citations
Online Advertising and Customer Satisfaction of E-Tailing Firms in Nigeria
(Articles)
N. Gladson Nwokah
,
Doris Ngirika
Intelligent Information Management
Vol.10 No.1
,January 5, 2018
DOI:
10.4236/iim.2018.101002
2,043
Downloads
9,742
Views
Citations
Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints
(Articles)
Fan Yang
Open Journal of Business and Management
Vol.6 No.2
,April 30, 2018
DOI:
10.4236/ojbm.2018.62039
954
Downloads
1,812
Views
Citations
Optimal Commodity Advertising in Bilateral Oligopoly
(Articles)
Chanjin Chung
Theoretical Economics Letters
Vol.8 No.11
,July 23, 2018
DOI:
10.4236/tel.2018.811128
622
Downloads
1,315
Views
Citations
This article belongs to the Special Issue on
Industrial Economics
Research on the Characteristics of Modern Advertising Culture
(Articles)
Yangyang Qin
Open Journal of Social Sciences
Vol.7 No.8
,August 27, 2019
DOI:
10.4236/jss.2019.78026
1,077
Downloads
3,678
Views
Citations
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