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Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria
(Articles)
Alfa Abubakar
,
Hadiza Saidu Abubakar
,
Cross Ogohi Daniel
Open Journal of Business and Management
Vol.11 No.5
,September 27, 2023
DOI:
10.4236/ojbm.2023.115141
116
Downloads
500
Views
Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture
(Articles)
Cancan Lu
Open Journal of Social Sciences
Vol.2 No.9
,August 26, 2014
DOI:
10.4236/jss.2014.29005
6,880
Downloads
8,490
Views
Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology
(Articles)
Lintong Jiao
Open Journal of Social Sciences
Vol.6 No.12
,December 17, 2018
DOI:
10.4236/jss.2018.612007
1,364
Downloads
3,230
Views
Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province
(Articles)
Ming Luo
Open Journal of Business and Management
Vol.7 No.3
,June 5, 2019
DOI:
10.4236/ojbm.2019.73081
1,235
Downloads
2,799
Views
Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions
(Articles)
Yuanle Cheng
,
Hai Hu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82025
1,204
Downloads
2,273
Views
Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
(Articles)
John Mensah
,
Peter Kwasi Oppong
,
Matilda Addae
Open Journal of Business and Management
Vol.10 No.1
,January 18, 2022
DOI:
10.4236/ojbm.2022.101018
668
Downloads
5,099
Views
Citations
Study on the Construction of Enterprise Quality Culture for Brand Strategy
(Articles)
Zhi Gao
,
Jinfu Ye
,
Yi Huang
iBusiness
Vol.4 No.3
,September 28, 2012
DOI:
10.4236/ib.2012.43033
6,684
Downloads
11,140
Views
Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation
(Articles)
Sandra Maria Correia Loureiro
,
Francisco Javier Miranda
Journal of Service Science and Management
Vol.4 No.4
,December 7, 2011
DOI:
10.4236/jssm.2011.44054
12,409
Downloads
22,142
Views
Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry
(Articles)
Peter Kwasi Oppong
,
Joseph Owusu
,
Paul Hammond
,
Edmond Amissah
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105121
161
Downloads
779
Views
Citations
The NOTHING ELSE Brand: A Case Study
(Articles)
Dave Brown
,
Bruce Donaldson
,
Andrew Parsons
,
Deborah Macrae
,
John Kelleher
,
Mary Yan
,
Elaine Rush
Food and Nutrition Sciences
Vol.6 No.3
,March 11, 2015
DOI:
10.4236/fns.2015.63033
3,718
Downloads
5,022
Views
Citations
Influence of Marketing Strategy on NPD Performance: Role of Customer Perceived Value and Product Characteristics
(Articles)
Han-Wen Liu
,
Li-Ren Yang
Open Journal of Social Sciences
Vol.2 No.3
,March 6, 2014
DOI:
10.4236/jss.2014.23007
4,681
Downloads
7,957
Views
Citations
Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms
(Articles)
Heri Prabowo
,
Widji Astuti
,
Harianto Respati
Open Journal of Business and Management
Vol.8 No.1
,December 23, 2019
DOI:
10.4236/ojbm.2020.81012
3,637
Downloads
9,033
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior, Business and Marketing
The Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service
(Articles)
Mona Abdelreheem
,
Mohamed A. Ragheb
,
Passent Tantawi
Open Access Library Journal
Vol.8 No.7
,July 12, 2021
DOI:
10.4236/oalib.1107489
192
Downloads
943
Views
Citations
A Model for Software Product Quality Prediction
(Articles)
Brijendra Singh
,
Suresh Prasad Kannojia
Journal of Software Engineering and Applications
Vol.5 No.6
,June 19, 2012
DOI:
10.4236/jsea.2012.56046
6,211
Downloads
10,902
Views
Citations
Research and Development Cooperation between Rivals: A Novel Motive beyond New Knowledge
(Articles)
Le Duc Niem
Technology and Investment
Vol.2 No.1
,February 25, 2011
DOI:
10.4236/ti.2011.21006
5,065
Downloads
8,393
Views
Citations
The Strategic Entry Behavior Choices of Firms under Minimum Quality Standard
(Articles)
Huishuang He
Theoretical Economics Letters
Vol.4 No.9
,December 1, 2014
DOI:
10.4236/tel.2014.49098
4,797
Downloads
5,520
Views
Citations
Can “Zombie Enterprises” Find Self-Help Road through Technological Innovation?
(Articles)
Jingru Liang
Chinese Studies
Vol.6 No.3
,July 24, 2017
DOI:
10.4236/chnstd.2017.63017
1,180
Downloads
2,202
Views
Citations
Effect of Processing Methods on the Quality of Tomato Products
(Articles)
Qin Xu
,
Irma Adyatni
,
Bradly Reuhs
Food and Nutrition Sciences
Vol.9 No.2
,February 14, 2018
DOI:
10.4236/fns.2018.92007
2,918
Downloads
10,540
Views
Citations
The Case for Showrooming
(Articles)
Cristina Nistor
,
Prashanth Nyer
American Journal of Industrial and Business Management
Vol.8 No.7
,July 11, 2018
DOI:
10.4236/ajibm.2018.87112
1,165
Downloads
3,634
Views
Citations
This article belongs to the Special Issue on
Marketing Management
Research on Quality Selection and Anti-Piracy Policy of Vendors under Network Externalities
(Articles)
Hui Jiang
Journal of Human Resource and Sustainability Studies
Vol.7 No.1
,February 25, 2019
DOI:
10.4236/jhrss.2019.71002
669
Downloads
1,280
Views
Citations
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