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Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria
(Articles)
Alfa Abubakar
,
Hadiza Saidu Abubakar
,
Cross Ogohi Daniel
Open Journal of Business and Management
Vol.11 No.5
,September 27, 2023
DOI:
10.4236/ojbm.2023.115141
117
Downloads
507
Views
Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture
(Articles)
Cancan Lu
Open Journal of Social Sciences
Vol.2 No.9
,August 26, 2014
DOI:
10.4236/jss.2014.29005
6,881
Downloads
8,494
Views
Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology
(Articles)
Lintong Jiao
Open Journal of Social Sciences
Vol.6 No.12
,December 17, 2018
DOI:
10.4236/jss.2018.612007
1,367
Downloads
3,246
Views
Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province
(Articles)
Ming Luo
Open Journal of Business and Management
Vol.7 No.3
,June 5, 2019
DOI:
10.4236/ojbm.2019.73081
1,239
Downloads
2,810
Views
Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions
(Articles)
Yuanle Cheng
,
Hai Hu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82025
1,205
Downloads
2,277
Views
Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
(Articles)
John Mensah
,
Peter Kwasi Oppong
,
Matilda Addae
Open Journal of Business and Management
Vol.10 No.1
,January 18, 2022
DOI:
10.4236/ojbm.2022.101018
671
Downloads
5,139
Views
Citations
Study on the Construction of Enterprise Quality Culture for Brand Strategy
(Articles)
Zhi Gao
,
Jinfu Ye
,
Yi Huang
iBusiness
Vol.4 No.3
,September 28, 2012
DOI:
10.4236/ib.2012.43033
6,686
Downloads
11,146
Views
Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation
(Articles)
Sandra Maria Correia Loureiro
,
Francisco Javier Miranda
Journal of Service Science and Management
Vol.4 No.4
,December 7, 2011
DOI:
10.4236/jssm.2011.44054
12,418
Downloads
22,168
Views
Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry
(Articles)
Peter Kwasi Oppong
,
Joseph Owusu
,
Paul Hammond
,
Edmond Amissah
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105121
161
Downloads
781
Views
Citations
The NOTHING ELSE Brand: A Case Study
(Articles)
Dave Brown
,
Bruce Donaldson
,
Andrew Parsons
,
Deborah Macrae
,
John Kelleher
,
Mary Yan
,
Elaine Rush
Food and Nutrition Sciences
Vol.6 No.3
,March 11, 2015
DOI:
10.4236/fns.2015.63033
3,718
Downloads
5,024
Views
Citations
Influence of Marketing Strategy on NPD Performance: Role of Customer Perceived Value and Product Characteristics
(Articles)
Han-Wen Liu
,
Li-Ren Yang
Open Journal of Social Sciences
Vol.2 No.3
,March 6, 2014
DOI:
10.4236/jss.2014.23007
4,685
Downloads
7,970
Views
Citations
Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms
(Articles)
Heri Prabowo
,
Widji Astuti
,
Harianto Respati
Open Journal of Business and Management
Vol.8 No.1
,December 23, 2019
DOI:
10.4236/ojbm.2020.81012
3,653
Downloads
9,073
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior, Business and Marketing
The Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service
(Articles)
Mona Abdelreheem
,
Mohamed A. Ragheb
,
Passent Tantawi
Open Access Library Journal
Vol.8 No.7
,July 12, 2021
DOI:
10.4236/oalib.1107489
193
Downloads
946
Views
Citations
A Model for Software Product Quality Prediction
(Articles)
Brijendra Singh
,
Suresh Prasad Kannojia
Journal of Software Engineering and Applications
Vol.5 No.6
,June 19, 2012
DOI:
10.4236/jsea.2012.56046
6,211
Downloads
10,904
Views
Citations
Research and Development Cooperation between Rivals: A Novel Motive beyond New Knowledge
(Articles)
Le Duc Niem
Technology and Investment
Vol.2 No.1
,February 25, 2011
DOI:
10.4236/ti.2011.21006
5,065
Downloads
8,393
Views
Citations
The Strategic Entry Behavior Choices of Firms under Minimum Quality Standard
(Articles)
Huishuang He
Theoretical Economics Letters
Vol.4 No.9
,December 1, 2014
DOI:
10.4236/tel.2014.49098
4,797
Downloads
5,520
Views
Citations
Can “Zombie Enterprises” Find Self-Help Road through Technological Innovation?
(Articles)
Jingru Liang
Chinese Studies
Vol.6 No.3
,July 24, 2017
DOI:
10.4236/chnstd.2017.63017
1,183
Downloads
2,206
Views
Citations
Effect of Processing Methods on the Quality of Tomato Products
(Articles)
Qin Xu
,
Irma Adyatni
,
Bradly Reuhs
Food and Nutrition Sciences
Vol.9 No.2
,February 14, 2018
DOI:
10.4236/fns.2018.92007
2,924
Downloads
10,562
Views
Citations
The Case for Showrooming
(Articles)
Cristina Nistor
,
Prashanth Nyer
American Journal of Industrial and Business Management
Vol.8 No.7
,July 11, 2018
DOI:
10.4236/ajibm.2018.87112
1,167
Downloads
3,637
Views
Citations
This article belongs to the Special Issue on
Marketing Management
Research on Quality Selection and Anti-Piracy Policy of Vendors under Network Externalities
(Articles)
Hui Jiang
Journal of Human Resource and Sustainability Studies
Vol.7 No.1
,February 25, 2019
DOI:
10.4236/jhrss.2019.71002
670
Downloads
1,282
Views
Citations
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