Brand Image and Gift Givers Congruence - Articles - Scientific Research Publishing

The Influence of Brand Image Congruence, Relationship Type and Self-Construal on Consumers’ Purchase Intention (Articles)

Shenghong Ye, Guobin Wu

Open Journal of Business and Management Vol.4 No.3，July 28, 2016

DOI: 10.4236/ojbm.2016.43058 2,327 Downloads 4,857 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)

Zyeinyelkhaan Khundyz

American Journal of Industrial and Business Management Vol.8 No.6，June 27, 2018

DOI: 10.4236/ajibm.2018.86108 1,836 Downloads 6,676 Views Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior (Articles)

Wanling Huang, Ming Chen

Open Journal of Business and Management Vol.6 No.1，January 30, 2018

DOI: 10.4236/ojbm.2018.61013 1,730 Downloads 3,945 Views Citations
Research on the Construction Strategy of Visual Image Design at the Brand Aging Stage (Articles)

Yichuan Di, Yijing Wang, Zichao Nie, Min Li

Art and Design Review Vol.10 No.4，November 9, 2022

DOI: 10.4236/adr.2022.104037 247 Downloads 1,169 Views Citations
Decision Making in International Tertiary Education: The Role of National Image (Articles)

Jing Cai, Theresa Loo

Advances in Journalism and Communication Vol.2 No.3，September 26, 2014

DOI: 10.4236/ajc.2014.23012 4,330 Downloads 6,487 Views Citations
Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms (Articles)

Heri Prabowo, Widji Astuti, Harianto Respati

Open Journal of Business and Management Vol.8 No.1，December 23, 2019

DOI: 10.4236/ojbm.2020.81012 4,531 Downloads 8,744 Views Citations
This article belongs to the Special Issue on Consumer Behavior, Business and Marketing
The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa (Articles)

Peter Kwasi Oppong, John Mensah, Matilda Addae

Open Journal of Business and Management Vol.9 No.4，July 30, 2021

DOI: 10.4236/ojbm.2021.94110 730 Downloads 3,740 Views Citations
Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands (Articles)

Sonkar Pratap Akhilendra, Muthusamy Aravendan

Journal of Service Science and Management Vol.16 No.4，August 16, 2023

DOI: 10.4236/jssm.2023.164025 498 Downloads 4,157 Views Citations
A Multimodal Discourse Analysis of the Construction of Brand Image in Luxury Menswear Advertising: A Case Study of Advertisements of Zegna (Articles)

Rong Ma

Open Journal of Social Sciences Vol.12 No.7，July 25, 2024

DOI: 10.4236/jss.2024.127030 193 Downloads 967 Views Citations
Investigation of Factors That Affecting on Customer Loyalty in Banking Sector in Egypt (Articles)

Mohamed Refat Mahfouz, Monika Fayez, Ahmed Moussa ElSamadicy

Open Access Library Journal Vol.12 No.2，February 26, 2025

DOI: 10.4236/oalib.1112891 47 Downloads 248 Views Citations
A Reexamination of “The Hidden Return to Incentives” (Articles)

Jing Davis, Steven Schwartz, Richard Young

Theoretical Economics Letters Vol.7 No.5，August 18, 2017

DOI: 10.4236/tel.2017.75101 1,031 Downloads 1,892 Views Citations
This article belongs to the Special Issue on Experimental Economics
Coping and Caregiving-Satisfaction among Caregivers of Patients with Cancer at the Uganda Cancer Institute and Mbarara Regional Referral Hospital in Uganda (Articles)

Kansiime Rachel, Godfrey Zari Rukundo, Milton Mutto, Jackson Orem, Nixon Niyonzima, Simon Kizito

Open Journal of Medical Psychology Vol.11 No.3，July 21, 2022

DOI: 10.4236/ojmp.2022.113013 176 Downloads 1,025 Views Citations
Emotionally Resonant Branding: The Role of AI in Synthesising Dynamic Brand Images for Artists in the Music Industry (Articles)

Kaveen Prabodhya Thivanka Liyanage Weliweriya Liyanage, Himendra Balalle

Open Journal of Applied Sciences Vol.14 No.9，September 27, 2024

DOI: 10.4236/ojapps.2024.149175 133 Downloads 1,256 Views Citations
Symmetric Digraphs from Powers Modulo n (Articles)

Guixin Deng, Pingzhi Yuan

Open Journal of Discrete Mathematics Vol.1 No.3，October 17, 2011

DOI: 10.4236/ojdm.2011.13013 4,946 Downloads 9,916 Views Citations
The Smell of Success?—The Impact of Perfume-Gender Congruency on Ratings of Attraction and the Halo Effect (Articles)

Radost Marinova, Mark Moss

Advances in Chemical Engineering and Science Vol.4 No.4，October 16, 2014

DOI: 10.4236/aces.2014.44051 6,295 Downloads 10,977 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9，August 26, 2014

DOI: 10.4236/jss.2014.29005 7,032 Downloads 8,945 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12，December 17, 2018

DOI: 10.4236/jss.2018.612007 1,561 Downloads 3,709 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6，November 7, 2024

DOI: 10.4236/ojbm.2024.126202 207 Downloads 1,382 Views Citations
Cooler Heads Prevail: An Experimental Study on the “Cooling” Effect of the Strategy Method on Agent Resentment (Articles)

Jing L. Davis

Theoretical Economics Letters Vol.8 No.5，April 8, 2018

DOI: 10.4236/tel.2018.85060 608 Downloads 1,234 Views Citations
Evaluation of the Asymmetry of Preferences in Gifts: Characteristics, Psychological Mechanisms and Boundary Conditions (Articles)

Liping Li, Aimei Li

Psychology Vol.10 No.4，March 15, 2019

DOI: 10.4236/psych.2019.104035 869 Downloads 1,952 Views Citations

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