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https://doi.org/10.1186/s12966-017-0570-3

has been cited by the following article:

• TITLE: Food Marketing and Its Influence on Peoples’ Perception of Health

  AUTHORS: Samantha Willis

  KEYWORDS: Marketing, Product Packaging, Health, Perceptions

  JOURNAL NAME: Open Journal of Social Sciences, Vol.10 No.11, October 28, 2022

  ABSTRACT: Assessing the extent to which marketing strategies and product packaging influences peoples’ perceptions of a food product in terms of healthiness was the primary aim of this study. To draw conclusions, casual comparative research, which is used to identify a causative relationship between an independent and a dependent variable was implemented. Each of the study’s 140 participants was first asked to compare the nutrition labels of two products and select the one that they believed was a healthier choice. The results for the nutritional comparisons were considered to be representative of participants true perceptions of health. Later, the independent variable, product packaging was introduced, and participants were again asked to select which of the two goods they believed to be healthier. After viewing the product packaging and therefore marketing strategies, the majority of participants indicated that the food product which contained more elements of strategic marketing was the healthier choice. Since such selections were often inconsistent with their nutritional sections, it was uncovered that exposure to product packaging and marketing strategies does have a significant impact on how people perceive food products in terms of healthiness.