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L. S. Wolff, H. A. Massett, E. W. Maibach, D. Weber, R. E. Mockenhaupt and S. Hassmiller , “Validating a Health Consumer Segmentation Model: Behavioral and Attitudinal Differences in Disease Prevention-Related Practices,” Journal of Health Communication, Vol. 15, No. 2, 2010, pp. 167-188. doi:10.1080/10810730903528041

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