Deng, Z., Lu, Y., Wei, K. K., & Zhang, J. (2017). Understanding Customer Satisfaction and Loyalty: An Empirical Study of Mobile Instant Messages in China. International Journal of Information Management, 37, 325-336.

has been cited by the following article:

• TITLE: Optimization of Marketing Strategy for “E-Commerce Live Streaming + Agricultural Products” in the New Media Era

  AUTHORS: Xinyu Huang

  KEYWORDS: New Media, E-Commerce Live Streaming, Agricultural Products, Marketing Strategy, Big Data

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.13 No.10, October 30, 2023

  ABSTRACT: The new media era brings new opportunities and challenges for the sales and marketing of agricultural products. Using “e-commerce live streaming + agricultural products” as a case study, this research explores how to optimize marketing strategies in the new media era to adapt to the new market environment. Firstly, it analyzes the characteristics and advantages of e-commerce live streaming sales for agricultural products. Then, the study of multiple e-commerce platforms and live streaming sales of agricultural products, it reveals some effective marketing strategies, including optimizing the information channels between production and sales, improving the logistics delivery system, and providing e-commerce live streaming training. The findings of this research hold significant importance for the live streaming sales of agricultural products and the optimization of marketing strategies for agricultural products.