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Voorhees, C. M., Brady, M. K., Calantone, R., & Ramirez, E. (2016). Discriminant Validity Testing in Marketing: An Analysis, Causes for Concern, and Proposed Remedies. Journal of the Academic Marketing Science, 44, 119-134.
https://doi.org/10.1007/s11747-015-0455-4

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