TITLE:
The Inheritance of National Culture and the Significance of International Publicity Translation
AUTHORS:
Lina Pan, Xiaochun Guo
KEYWORDS:
National Culture, International Publicity Translation, National Image
JOURNAL NAME:
Open Access Library Journal,
Vol.9 No.5,
May
27,
2022
ABSTRACT: The edification of national culture is closely related to the occupation of discourse power. Only when we understand the connotation of culture can we get twice the result with half the effort. If the foreign media only constantly emphasize the facts, the west can still seize the fact that the people do not understand China’s culture and make a big fuss. It is still difficult for us to reverse the adverse impact on the world. The continuous dissemination of national culture through effective international publicity translation strategies can provide incalculable publicity value for the improvement of China’s foreign discourse power.