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Bhattacharyya, S. S., & Neenu, N. (2021). Active Social Listening and Its Impact on Firm Strategies: Study of Indian Context. In P. Ordónez de Pablos, & M. Lytras (Eds.), Global Challenges and Strategic Disruptors in Asian Businesses and Economies (pp. 95-114). Hershey, PA: IGI Global.
https://doi.org/10.4018/978-1-7998-4787-8.ch006

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