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has been cited by the following article:

• TITLE: Wechat Service of University Library under the Mode of O2O Reading Promotion

  AUTHORS: Lina Li

  KEYWORDS: University Library, Reading Promotion, National Reading, Wechat Service

  JOURNAL NAME: Advances in Journalism and Communication, Vol.8 No.2, June 16, 2020

  ABSTRACT: This paper systematically sorts out the current situation of WeChat service in the field of university library in order to promote the orderly and indepth development of WeChat service in university library. By investigating and analyzing the Wechat service of 42 university libraries which have won the “National Reading Demonstration Base” in China, the author points out the problems in the use of Wechat service in reading promotion of University Libraries in China, such as the lack of standardization in the setting of public number, the weak interaction between WeChat public number platform readers and backstage staff, and the insufficient development of the reading promotion column on WeChat public number platform. This paper points out the development direction of university library reading promotion using WeChat public number platform. In order to provide meaningful reference for other university libraries to improve the quality of reading promotion.