TITLE:
International Students’ Satisfaction with the Services of Agriculture Bank of China
AUTHORS:
Robert Brenya, Weijun Cui
KEYWORDS:
ABC Bank, International Students, Satisfaction, Services, China
JOURNAL NAME:
Chinese Studies,
Vol.7 No.3,
August
10,
2018
ABSTRACT: Service satisfaction improvement of customers is the present way most industries
conduct every trade. Banks are no exception from this revolution.
Customers’ preference has become a necessary module of business strategy in
financial institutions. This research is related to international students’ satisfaction
with the services of Agriculture Bank of China. The study used the
quantitative method and the unit was the international students who are customers
of Agriculture Bank of China. The primary data was derived from a
well-structured questionnaire that was administered through QuestionPro
online software and the secondary data came from the bank website, journals
and existing literature. STATA statistical tool was used in the data analysis,
interpretation, tabulation and graphical representation of the study. It preserves
a lot of time as commands were type instead of searching for it from
the menu tab. Among the factors, the assurance, responsiveness, reliability,
etc. were investigated. From the result, Agriculture Bank of China provides
satisfactory services to the international students’ customers. However, the
study recommended more innovative ways of curbing the language barrier,
the long channel of opening an account and the like. Despite challenges faced
by the researcher, the study was carried out successfully.