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Verhoef, P.C., Franses, P.H. and Hoekstra, J.C. (2002) The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased from a Multiservice Provider: Does Age of Relationship Matter? Journal of the Academy of Marketing Science, 30, 202-216.
http://dx.doi.org/10.1177/0092070302303002
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