Merrilees, B., Rundle-Thiele, S. and Lye, A. (2011) Marketing Capabilities: Ante-cedents and Implications for B2B SME Performance. Industrial Marketing Management, 40, 368-375.
https://doi.org/10.1016/j.indmarman.2010.08.005

has been cited by the following article:

• TITLE: The Role of Branding on Educational Performance in the Egyptian Private Universities

  AUTHORS: Amel Rashwan, Ayman Shawky, Mohamed A. Ragheb, Alaa A. Bary

  KEYWORDS: Branding, Performance, Private Universities, Education, Design

  JOURNAL NAME: Open Access Library Journal, Vol.5 No.10, October 15, 2018

  ABSTRACT: This paper aims to investigate the role of branding in achieving a good perfor-mance level for Egyptian universities. It explains the value of impact of each dimension of the Branding, which are: Design, Communication and Feedback, on Performance, represented in Alumni, Employment and Learning Efficiency. Regression analysis and SEM were conducted and results show that none of the Branding dimensions significantly affects Learning Efficiency. On the other hand, all Branding dimensions are significantly affecting Alumni. It could be concluded that there should be some enhancements regarding the programs provided for post graduates to be able to achieve the required level of learning efficiency.