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Affiliation
ISSN
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Reimaging Ethiopia through Destination Branding
(Articles)
Mulugeta Girma
American Journal of Industrial and Business Management
Vol.6 No.2
,February 29, 2016
DOI:
10.4236/ajibm.2016.62019
2,700
Downloads
4,010
Views
Citations
Culture and City Branding: Mega-Events and Iconic Buildings as Fragile Means to Brand the City
(Articles)
Müge Riza
Open Journal of Social Sciences
Vol.3 No.7
,July 24, 2015
DOI:
10.4236/jss.2015.37039
3,963
Downloads
5,528
Views
Citations
The Role of Branding on Educational Performance in the Egyptian Private Universities
(Articles)
Amel Rashwan
,
Ayman Shawky
,
Mohamed A. Ragheb
,
Alaa A. Bary
Open Access Library Journal
Vol.5 No.10
,October 15, 2018
DOI:
10.4236/oalib.1104882
493
Downloads
1,267
Views
Citations
Relationship between Entrepreneurial Orientation, Firm Resources, SME Branding and Firm’s Performance: Is Innovation the Missing Link?
(Articles)
Muhammad Haroon Hafeez
,
Mohd Noor Mohd Shariff
,
Halim bin Mad Lazim
American Journal of Industrial and Business Management
Vol.2 No.4
,October 31, 2012
DOI:
10.4236/ajibm.2012.24020
6,625
Downloads
12,723
Views
Citations
Targeting Brazilian Market through Digital Branding Strategies: The Relevance of the Cultural Dimension
(Articles)
Lilian Maria de Souza Almeida
Open Journal of Business and Management
Vol.3 No.1
,January 8, 2015
DOI:
10.4236/ojbm.2015.31004
5,543
Downloads
6,860
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
6,346
Downloads
8,652
Views
Citations
Retail Brand Equity: Measurements through Brand Policy and Store Formats
(Articles)
Magali Jara
American Journal of Industrial and Business Management
Vol.8 No.3
,March 20, 2018
DOI:
10.4236/ajibm.2018.83038
1,083
Downloads
2,431
Views
Citations
Service Branding: A Perspective of Value Co-Creation Orientation
(Articles)
Tianze Li
,
Haiying Wei
Journal of Service Science and Management
Vol.11 No.2
,April 28, 2018
DOI:
10.4236/jssm.2018.112018
815
Downloads
2,731
Views
Citations
Millenials’ Employer Brand Perception in a German Retail Context
(Articles)
Krummel Daniel
,
Siegfried Patrick
,
Michel Alex
Journal of Human Resource and Sustainability Studies
Vol.8 No.4
,December 22, 2020
DOI:
10.4236/jhrss.2020.84023
150
Downloads
533
Views
Citations
This article belongs to the Special Issue on
Human Resource and Sustainable Development
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