Quantitative Assessment of Football Web Sites: An Empirical Study of the Best European Football Club
Francisco Javier Miranda, Antonio Chamorro, Víctor Valero, Jesús Maestre
DOI: 10.4236/jssm.2010.31014   PDF    HTML     7,789 Downloads   13,462 Views   Citations


Football and the Internet have shown early signs of a prosperous marriage. Web sites with football content are among the most popular, with football followers and web users sharing remarkably similar demographics. Despite these compelling observations, limited empirical research has been undertaken exploring how to maximise the opportunities for competitive advantage that the Internet can provide to football clubs. This research was a response to this void, and was undertaken by manually accessing and evaluating the web sites of European Football Clubs. Quality of web sites was determined using an original Web Assessment Index, which focuses on four categories: accessibility, speed, navigability and content. A detailed report of the results arising from this investigation is presented and systematically analyzed. These findings will be useful for both researchers and practitioners who seek to understand the issues relevant to football club management.

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Miranda, F. , Chamorro, A. , Valero, V. and Maestre, J. (2010) Quantitative Assessment of Football Web Sites: An Empirical Study of the Best European Football Club. Journal of Service Science and Management, 3, 110-116. doi: 10.4236/jssm.2010.31014.

Conflicts of Interest

The authors declare no conflicts of interest.


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