Research on the Acceptance and Expectation of Chinese Ethnic Minority Group Movies in Britain and US


Based on the survey on the acceptance and expectation of Chinese ethnic minority group movies in Britain and US, we analyse the problems in the outbound circulation of ethnic minority group movies and their causes, and provide some feasible solutions for the transmission of Chinese culture abroad. By means of the questionnaire and online communication, we construct data models to further learn about the British and American views about minority group movies. We find that in the process of the exporting of minority group movies, problems include the inefficiency about the business operations, the deviation of cross-cultural communication and the poor quality of movies themselves. Therefore, we suggest combining the commercial and artistic functions in movies, improving marketing strategies, and optimizing talent resources.

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Chen, Y. , Sun, M. and Wang, J. (2019) Research on the Acceptance and Expectation of Chinese Ethnic Minority Group Movies in Britain and US. Open Access Library Journal, 6, 1-17. doi: 10.4236/oalib.1105390.

Conflicts of Interest

The authors declare no conflicts of interest regarding the publication of this paper.


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