Research of Evolution Mechanism of Network Group Event Based on Grounded Theory under Micro-Blog Platform

Haiying Ma

Department of Management Science and Engineering, East China University of Science & Technology, Shanghai, China.

DOI: 10.4236/jssm.2015.85069                

Abstract

At this stage, China society in conflict-prone period, the network group events developed rapidly. Network group events had a significant impact on society. The trend which the online group event evolved into the offline group incidents is becoming evident. In this paper, we used grounded theory to study the evolution and the development process of network group events under the micro-blog platform. We present an evolution mechanism model of network group event under micro-blog platform and find the formation mechanism of the network of public opinion, intrinsic motivation and the evolution of the network group events.

Keywords

Network Group Events, Micro-Blog, Grounded Theory

Conflicts of Interest

The authors declare no conflicts of interest.

References

[1]	Chinese Academy of Social, Blue Book-2010, China Social Situation Analysis and Prediction.
[2]	Guo, H.X. (2012) The New Social Network Information Dissemination Characteristics and Model Analysis. Modern Intelligence, 1, 56-59.
[3]	Chen, Y.H. (2010) See Micro-Blog Propagation Mechanism from the Incident. Media Observation, 8, 45-46.
[4]	Li, L.K. (2013) Micro-Blog-Era of Mass Emergency Management of Public Opinion Response. People’s Forum, 23.
[5]	Strauss, A. and Corbin, J. (1994) Grounded Theory Methodology—An Overview. In: Norman, K.D. and Vannaeds, S.L.Y., Eds., Handbook of Qualitative Research, Sage Publications, Thousand Oaks, 22-23.