Determinants of Online Banking Adoption among Ghanaian University Students

Benjamin B. Angenu, Fedelis Quansah, Abednego F. Okoe^*

Faculty of Management Studies, University of Professional Studies, Accra, Ghana.

DOI: 10.4236/jssm.2015.82020                

Abstract

The objective of this study is to determine bank customers’ awareness of Internet banking and the effect of trust and customer loyalty on Internet banking adoption intentions. The study employed the survey research design. The population of the study consisted of university students in Ghana. The convenience sampling technique was used to select the respondents. Data were analysed using multiple regression. The findings indicate that the respondents are aware of Internet banking. Additionally, the study found awareness, trust and customer loyalty as antecedents of Internet banking adoption. Recommendations have been provided at the end of the study.

Keywords

Ghana, Internet Banking, Internet Adoption, Customer Loyalty

Conflicts of Interest

The authors declare no conflicts of interest.

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