A Comparative Study of Customer Value Drivers between Traditional Channels and Network Channel


With the rapid development of information technology, more and more customers start shopping online, this phenomenon has caused the performance of physical stores reducing. This article uses Decision-Making Trial and Evaluation Laboratory (DEMATEL) approach to structure and evaluate the customer value drivers between traditional channels and network channels, finds out the different effect of the drivers in the two channels, then to guide practice.

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Wang, S. and Dong, D. (2015) A Comparative Study of Customer Value Drivers between Traditional Channels and Network Channel. Open Journal of Social Sciences, 3, 53-56. doi: 10.4236/jss.2015.33011.

Conflicts of Interest

The authors declare no conflicts of interest.


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