A Comparative Study of Customer Value Drivers between Traditional Channels and Network Channel

Sili Wang¹, Dahai Dong^1,2

¹Faculty of Management and Economics, Dalian University of Technology, Dalian, China.
²China Business Executives Academy, Dalian, China.

DOI: 10.4236/jss.2015.33011                

Abstract

With the rapid development of information technology, more and more customers start shopping online, this phenomenon has caused the performance of physical stores reducing. This article uses Decision-Making Trial and Evaluation Laboratory (DEMATEL) approach to structure and evaluate the customer value drivers between traditional channels and network channels, finds out the different effect of the drivers in the two channels, then to guide practice.

Keywords

Customer Value Drivers, Clothing Enterprises, Physical Stores, Online Stores, DEMATEL Method

Conflicts of Interest

The authors declare no conflicts of interest.

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