Is E-Marketing the Future of Marketing Field

Paulus H. A. Andreki, Rashad Yazdanifard

Centre of Post Graduates Studies, Limkokwing University of Creative Technology, Cyberjaya, Malaysia.

DOI: 10.4236/ajibm.2014.47040                

Abstract

Globalisation and technological improvements are imminent and those that embrace it today will be better prepared for tomorrow. E-marketing is growing at a dramatic pace and is impacting customer and market behaviours. This has forced firms to start incorporating e-marketing as the main form of marketing and try to meet their targeted customers’ needs to the satisfaction. This paper investigates and states what is e-marketing, what the current trend of the marketing field is and what the future of the marketing field is. The paper has found and concluded that e-marketing is the future as it has been positively affected by the current technological change which has made the use of smart phones and gadgets a necessity.

Keywords

E-Marketing, Marketing Field, Future of Marketing

Conflicts of Interest

The authors declare no conflicts of interest.

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