Author(s)

Buhong Zhang, Zhangyin Hui

Department of Tourism Management, School of Economics and Commerce, South China University of Technology, Guangzhou, China.

Nowadays, postmodern tourism has gradually became a trend, which triggers some new changes to tourism format, while postmodernism on the anti-rationality inevitably brings great challenge to tourism behavior forms and tourism ethics. Through analysis on the inner relationship between tourism, postmodernism and reason, the paper reveals the value pursuit of postmodern tourist behavior, and points out the coherence between the reason ultimate pursuit and the tourism spirit pursuit, and in some sense, tourism performs the role of one way that modern people’s longing to real reason and the subjective world’s maturity. In the end, the paper emphasizes that being faced with the explicitness of postmodernism drawbacks in tourism, no doubt need reason, especially Neo-Rationalism to direct tourism ethics and tourism civilization, which eventually be conducive to the true, the good and beauty of social system.

Tourism, Modernity, Postmodernism, Reason, Neo-Rationalism

Zhang, B. and Hui, Z. (2016) Theoretical Exploration of Tourism, Postmodernity and Reason —With the Discussion of the Tourism Appeal to Neo-Rationalism. Journal of Service Science and Management, 9, 83-91. doi: 10.4236/jssm.2016.91011.