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[1]
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Effects of brand spokes-characters with personal and historical nostalgia on brand attitude: evidence from Generation Z consumers in China
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Asia Pacific Journal of Marketing and Logistics,
2024 |
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[2]
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Uncovering air traveler purchase behavior: Influence of airline goods product characteristics towards repurchase intention
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Journal of Retailing and Consumer Services,
2024 |
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[3]
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Nostalgic Marketing and its Antecedents on Gen X
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International Journal of …,
2024 |
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[4]
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Spur of the moment: the unintended consequences of excessive food purchases and food waste during Ramadan
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British Food Journal,
2024 |
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[5]
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Pengaruh Brand Familiarity dan Perceived Nostalgia Terhadap Post-Purchase Intention Jajan Tradisional Srabi Notosuman Pada Generasi Millennial dan Gen Z
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Jurnal …,
2024 |
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[6]
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Efecto del contenido de nostalgia con el consumo de plataformas streaming
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2024 |
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[7]
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دور الحنين والارتباط بالعلامات التجارية في تشكيل اتجاهات مستخدمي العلامة نحو الامتدادات الصادرة عنها
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مجلة البحوث الإعلامية,
2024 |
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[8]
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The role of nostalgia and brand association in shaping the attitudes of brand users towards its extensions... A field study on the Egyptian public
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Journal of Mass Communication Research,
2024 |
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[9]
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Exploring the Link Between Identity and Analogue Cameras
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2023 |
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[10]
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Reklamos sukeltos vartotojų nostalgijos poveikis vartotojų požiūriui į prekių ženklą ir ketinimui jį įsigyti
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2023 |
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[11]
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La movilidad urbana sostenible y el marketing de emociones
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2023 |
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[12]
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El marketing de nostalgia en la comercialización de postres tradicionales sonorenses en Villa de Seris
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2023 |
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[13]
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PESAN NOSTALGIA MARKETING DALAM KONTEN INSTAGRAM (STUDI PADA FOLLOWERS JRNY COFFEE AND RECORDS)
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Jurnal Ilmu Komunikasi Acta Diurna,
2023 |
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[14]
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Z KUŞAĞININ NOSTALJİ PAZARLAMASINA YAKLAŞIMI
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İstanbul Aydın Üniversitesi Sosyal …,
2023 |
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[15]
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Retro-marketing as a Determinant of Brand Equity Among Baby Boomers, Generation X, and Millennials: A Comparative Analytical Study
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Sherbini, I Nasser, A Ahmed… - Journal of Mass …,
2023 |
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[16]
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Game designer: Meccaniche e dinamiche di gioco della vita quotidiana
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2023 |
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[17]
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التسويق الرجعي كمحدد لأبعاد الوزن النسبي للعلامة بين أجيال Baby Boomers وGeneration X وMillennials دراسة تحليلية مقارنة
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مجلة البحوث الإعلامية,
2023 |
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[18]
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Nostalgia advertising: A psychoanalytic study of Indian Ads
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2023 |
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[19]
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The Effect of Nostalgia Marketing on Consumers' Purchase Intention
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Journal of Economics and Administrative Sciences,
2023 |
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[20]
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Investigating the effect of nostalgic advertising on brand revitalization with regard to the mediating roles of age and gender: A case study of Mazandaran …
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Journal of Business …,
2023 |
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[21]
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The Effect of Spiritual Experience During the Covid-19 Virus Pandemic On Tourists' Behavioral Goals Through Attitudes of Mental Norms and Risk (Case Study: Shiraz …
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International journal of Tourism …,
2023 |
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[22]
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Association of Nostalgia and Neophilia with Millennial Decision-Making Styles: An Analytical Hierarchy Process (AHP) Approach
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Analytic Hierarchy Process-Models …,
2023 |
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[23]
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State of fear: Adapting marketing strategies towards the stressed consumer
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Journal of Brand Strategy,
2023 |
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[24]
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Older adults' experiences of social isolation and loneliness: Can virtual touring increase social connectedness? A pilot study
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Geriatric Nursing,
2023 |
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[25]
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Z KUŞAĞININ NOSTALJİ PAZARLAMASINA.
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Istanbul Aydin University …,
2023 |
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[26]
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Análisis Del Factor Nostalgia
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2023 |
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[27]
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Sistema de navegación autónoma para un vehículo eléctrico.
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2023 |
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[28]
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Nostalgia marketing: analisi dell'utilizzo del sentimento nostalgico all'interno di campagne pubblicitarie del settore Food & Beverage
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2023 |
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[29]
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Consumer nostalgia in the Commonwealth of Independent States
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Boosting knowledge & …,
2022 |
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[30]
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How nostalgic taste on the screen stimulates the consumption of time-honoured restaurants: The mediation role of parasocial interaction
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Frontiers in Psychology,
2022 |
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[31]
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A Research on Rural Tourism Satisfaction Based on Tourists' Experience: Take Shihan Village in Hainan as an Example
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Forest Chemicals Review,
2022 |
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[32]
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El vínculo entre percepción y nostalgia en el retro marketing. Estudio de caso: Gucci.
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2022 |
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[33]
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Pesan Nostalgia Marketing Dalam Konten Instagram Jrny Coffee And Recodrs (Studi Deskriptif Kualitatif Pada Followers Jrny Coffee And Records)
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2022 |
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[34]
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Aesthetics of Sustainability: Research on the Design Strategies for Emotionally Durable Visual Communication Design. Sustainability 2022, 14, 4649
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Design and Sustainability,
2022 |
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[35]
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Retromarketing en el sector de los videojuegos
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2022 |
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[36]
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Marketing de nostalgia en el sector de los juguetes
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2022 |
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[37]
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Barriers and Opportunities: Specialty Cultivated Mushroom Production in the United States
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Sustainability,
2022 |
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[38]
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Aesthetics of Sustainability: Research on the Design Strategies for Emotionally Durable Visual Communication Design
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Sustainability,
2022 |
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[39]
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My good old days versus those good old days: moderating effects of power distance belief and product social visibility
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Journal of Marketing …,
2022 |
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[40]
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Linking cognition with pathos in American restaurants' menus: Jordan as a case
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Qudah - Heliyon,
2022 |
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[41]
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Nostalgia, Retro-Marketing, and Neuromarketing: An Exploratory Review
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Pereira, M Membiela-Pollán… - Journal of Creative …,
2022 |
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[42]
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Nostalgia Marketing of Tourism and Hospitality in South Asia: Leverage to India
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… JOURNAL OF SPECIAL …,
2022 |
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[43]
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Nostalgia Marketing as an Effective Mechanism for Maximizing Brand Value: A field research for LC Waikiki Fashion Stores Group in Iraq
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International Journal of …,
2022 |
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[44]
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A lockdown's pause of the present: nostalgia proneness on customer behavior dealing with the COVID-19 pandemic
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2022 |
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[45]
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Nostalgic Consumers: A Study of the Impact of Nostalgia Marketing on the Consumers
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Artha Journal of Social Sciences,
2022 |
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[46]
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Retromarketing: concepts, determining factors, strategies, and scopes of application
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Pollán, DR López… - Atlantic Review of …,
2022 |
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[47]
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RETRO VE NOSTALJİ PAZARLAMA HAKKINDA BİBLİYOMETRİK BİR ÇALIŞMA
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Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler …,
2022 |
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[48]
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When Fond Memories Are Brought to Mind: The Development of a Nostalgic Brand Evaluation Instrument
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… Business Conference 2021 …,
2021 |
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[49]
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Evoked nostalgia, personal continuity and behavioural outcomes: a study of Generation X and Y consumers in a South African context
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2021 |
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[50]
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Comportamiento del consumidor y nostalgia: revisión y análisis bibliométrico sobre retromarketing
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Novo,
2021 |
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[51]
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DU FESTIVAL TRANSAMÉRIQUES 2019
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2021 |
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[52]
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Nostalgia using in advertising campaigns
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مجلة العمارة و الفنون و العلوم الإنسانية,
2021 |
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[53]
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Estudio de marca y propuesta de campaña publicitaria para Vino Viña Vieja en lata
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2021 |
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[54]
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The Mechanism of Nostalgia as a Narrative in XXI's Campaign# RinduNontondiXXI
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… The 2nd International Conference on Art …,
2021 |
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[55]
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Z karta Vilniaus mieste: tarp retromanijos ir naujų (senų) kultūros vartojimo įpročių
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2021 |
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[56]
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The role of nostalgia in emotional connection of consumers with brands
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Baština,
2021 |
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[57]
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Engaging with nostalgia: reception, social imaginaries, and young audiences
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2021 |
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[58]
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乡愁视域下乡村旅游高质量发展的空间差异及演变.
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Tourism Tribune/Lvyou Xuekan,
2021 |
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[59]
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Nostalgia Marketing: Examining music retromania
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Consumer Behavior Review,
2021 |
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[60]
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Sponsored Things: Audiences and the Commodification of the Past in Stranger Things
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2021 |
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[61]
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Uloga retro ambalaže u komunikaciji nasljeđa marke
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2021 |
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[62]
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УЛОГА НОСТАЛГИЈЕ У ЕМОЦИОНАЛНОМ ПОВЕЗИВАЊУ ПОТРОШАЧА СА БРЕНДОВИМА
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2021 |
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[63]
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Effects of consumer personal characteristics and psychological factors on nostalgia marketing
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2021 |
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[64]
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The impact of food consumption patterns on identity: the case of Zimbabwean inbetweeners living in the UK
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2021 |
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[65]
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EFFECTIVENESS OF NOSTALGIA IN ADVERTISING: A COMPARATIVE STUDY OF CUSTOMERS OF DIFFERENT GENDERS AND AGE
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International journal of multidisciplinary educational research,
2021 |
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[66]
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استخدام النوستالجيا فى الحملات الاعلانية
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2021 |
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[67]
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A Lockdown's pause of the present
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2021 |
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[68]
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RETRO MÜZİĞİN TÜKETİCİLER ÜZERİNDE MARKA ALGISI YARATMADAKİ ETKİLERİNİN NÖROPAZARLAMA ÇERÇEVESİNDE İNCELENMESİ
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Pressacademia Procedia,
2021 |
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[69]
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Comportamiento del consumidor y nostalgia Revisión y análisis bibliométrico sobre retromarketing
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Pollán, X Picatoste-Novo… - Atlantic Review of …,
2021 |
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[70]
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Penerapan Elemen Visual Indonesia di Era 70-an dan 80-an sebagai Inspirasi Produk Keramik Peralatan Saji
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Prosiding Seminar Nasional Desain Sosial (SNDS),
2021 |
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[71]
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The Nostalgia Generation Romanticizing the Past to Capture the Attention of Young Consumers The Nostalgia Generation
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2020 |
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[72]
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The Effect of Nostalgia Proneness on Ad-Evoked Nostalgia, Brand Attitude and Purchase Intention
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2020 |
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[73]
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The halal purchasing behaviour, a sign of religious excessiveness?
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2020 |
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[74]
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Selling the past. The use of history as a marketing strategy in Spain, 1900-1980
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2020 |
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[75]
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THE IMPACT OF PERSONAL, HISTORICAL AND NON-NOSTALGIC ADVERTISING ON GENERATION 'SZ ATTITUDE TOWARD THE BRAND
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2020 |
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[76]
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Nostalgia Now: Cross-disciplinary Perspectives on the Past in the Present
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2020 |
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[77]
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Nostalgic Marketing: A Study on Baby Boomers Generation
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2020 |
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[78]
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An explorative study on Chinese consumer's perception and preference for the use of traditional Chinese cultural elements in marketing:-The role of nostalgia
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2020 |
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[79]
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Material narration of nostalgia: The linguistic landscape of a rural township in Australia
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2020 |
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[80]
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Promoting through Consumer Nostalgia: A Conceptual Framework and Future Research Agenda
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2020 |
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[81]
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Examining Minor League Baseball Spectator Nostalgia: A Neuroscience Perspective
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2020 |
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[82]
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НОСТАЛЬГІЧНИЙ МАРКЕТИНГ ЯК ЗАСІБ ДОСЯГНЕННЯ СТРАТЕГІЧНИХ МАРКЕТИНГОВИХ ЦІЛЕЙ
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2020 |
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[83]
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L'impact de la nostalgie évoquée par la marque sur la vraie fidélité du consommateur.
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2020 |
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[84]
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Uloga nostalgije u poticanju angažiranosti potrošača u digitalnom okruženju
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2020 |
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[85]
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Geçmişe Özlemi Lezzetlerde Yaşamak: Gastronostalji
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2020 |
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[86]
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Çevrimiçi ikinci el alışveriş motivasyonları: ölçek uyarlama çalışması
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Uygulamal? Sosyal Bilimler Dergisi,
2020 |
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[87]
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Contemporary Product Packaging is Good, but Beware of its Negative Effects: Evidence from a Nostalgic Brand.
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2020 |
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[88]
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Nostalgia Marketing–A Potent Tool for the Promotion of Products
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2020 |
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[89]
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The transversal of nostalgia from psychology to marketing: what does it portend for future research?
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2020 |
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[90]
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Nostalgic Marketing
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2020 |
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[91]
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Introduction: In times of nostalgia: the brave new world of a grand old emotion
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2020 |
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[92]
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THE NOSTALGIC ECONOMY: A STUDY ON THE DOMINATION OF NOSTALGIC FOCUS IN CONTEMPORARY MEDIA AND ITS INFLUENCE ON STREAMING …
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2020 |
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[93]
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Magic of the past?: The effect of Nostalgia Marketing in fashion on Gen Z's consumer behavior and the role of brand's exclusivity in Nostalgic Gen Z marketing
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2020 |
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[94]
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Did the COVID-19 Pandemic trigger nostalgia? Evidence of Music Consumption on Spotify
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2020 |
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[95]
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O Brand Storytelling na comunicação de marca: caso prático no setor do calçado artesanal
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2020 |
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[96]
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Korištenje nostalgije kao marketinška strategija
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2020 |
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[97]
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THE INFLUENCE OF NOSTALGIA AND NEOPHILAON MILLENNIAL DECISION MAKING STYLES
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2020 |
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[98]
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Narrative Interfaces, Identity and Integrity of The Game
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Panoptikum,
2020 |
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[99]
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Analisis Pengalaman Wisatawan Melalui Nilai yang Dirasakan Terhadap Keputusan Pembelian Pada Makanan Lokal Kota Semarang
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Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science),
2019 |
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[100]
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Análisis del uso de la nostalgia en el discurso publicitario de marcas peruanas del 2015 al 2019
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THESIS,
2019 |
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[101]
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Automated Detection of Nostalgic Text in the Context of Societal Pessimism
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2019 |
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[102]
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Millennial influence on global companies in the junk food industry in the United States and Spain
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THESIS,
2019 |
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[103]
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The impact of nostalgic emotion on brand trust and brand attachment: An empirical study from China
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2019 |
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[104]
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Post-series depression: scale development and validation
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2019 |
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[105]
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The impact of nostalgic emotion on brand trust and brand attachment
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2019 |
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[106]
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The Power of Nostalgia Marketing to Indonesian Millenial Customers' Perception
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2019 |
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[107]
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Utvannet tørrfisk som middagsrett
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2019 |
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[108]
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Hungering for the past: Nostalgic food labels increase purchase intentions and actual consumption
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2019 |
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[109]
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EFFECTS OF NOSTALGIA PRONENESS ON CONSUMER-BASED BRAND EQUITY: A CASE STUDY ON THE EASTERN EXPRESS
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Mehmet Akif Ersoy üniversitesi ?ktisadi ve ?dari Bilimler Fakültesi Dergisi,
2019 |
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[110]
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Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements
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2019 |
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[111]
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Nostalji reklamlarının göstergebilimsel çözümlemesi
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2019 |
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[112]
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The Significance of Consumer Responses to Packaging Attributes of Giftware Design as Drivers of Business Innovation Growth in Malaysia
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2018 |
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[113]
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TOURISM TELEVISION PROGRAM EFFECTS ON TOURIST VISIT INTENTION TO BALI AS A DESTINATION CHOICE
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2018 |
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[114]
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Exploring player behavior and motivations to continue playing Pokémon GO
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Information Technology & People,
2018 |
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[115]
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国内外乡愁相关研究进展及启示
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2018 |
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[116]
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Avoidance of Sponsored Posts on Consumer Generated Content: A study of personal blogs
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The Bottom Line,
2018 |
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[117]
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Перспективи співробітництва між Україною та Францією в галузі ностальгічного туризму
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2018 |
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[118]
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Millennials purchasing the good old days: The effects of nostalgic advertising on brand attitude and purchase intention among millennials
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Thesis,
2017 |
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[119]
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Nostalgia de Experiências Memoráveis ea Revisita a Locais de Turismo
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Revista Brasileira de Marketing,
2017 |
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[120]
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Nostalgia advertising and young Indian consumers: The power of old songs
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Asia Pacific Management Review,
2017 |
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[121]
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Percepción de elementos narrativos y de puesta en escena en la generación X y en la generación Y con respecto al marketing de nostalgia en el cine comercial …
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2017 |
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[122]
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THE EFFECT OF NOSTALGIA MARKETING TOWARDS ADVERTISING ENGAGEMENT (AQUA CASE)
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2016 |
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[123]
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Ethics and Communication in the Chocolate Industry
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2016 |
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[124]
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The Role of Nostalgia in Consumer Decision Making in Slovenia
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2016 |
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[125]
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Developing a sequential framework for nostalgia deployment: the Indian context
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Middle East Journal of Management,
2016 |
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[126]
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Retro-revolution: a relação entre o público jovem e os produtos retro
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2016 |
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[127]
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MESTRADO EM
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2016 |
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[128]
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Critical Categories of Nostalgia and Their Negative Impact in Green Manufacturing Intentions for Processed Food Products
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[129]
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Influence of nostalgic behavior on the consumption patterns of adults: analysis of purchase intentions and social motivations
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[130]
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La efectividad de la nostalgia en el retromarketing. Estudio de caso: Gucci
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[131]
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DESIGNA 2015
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[132]
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В останні роки дослідники сфери туризму говорять про зростання зв'язку між критеріями вибору місця для відпочинку та індивідуальними …
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