Journal of Service Science and Management
Volume 7, Issue 1 (February 2014)
ISSN Print: 1940-9893 ISSN Online: 1940-9907
Google-based Impact Factor: 1.94 Citations
R&D-Marketing Integration and Performance—Evidence Provided by Agricultural Science and Technology Enterprises ()
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ABSTRACT
R&D-marketing integration is an important factor of technological innovation success. This study explores the relationships among R&D-marketing integration, business performance, and social performance in the context of Chinese agricultural science and technology enterprises. The findings suggest that the integration of R&D-marketing has a positive effect both on business performance and social performance, and that business performance serves as a mediator in the relationship between the integration of R&D-marketing and social performance. This study provides empirical evidence for the research in the relationships between the integration of R&D and enterprise performance and contributes to the policy-making on the technological innovation.
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