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[1]
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As personalidades das marcas online influenciam o brand-equity no ecommerce?
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2023 |
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NÁKUPNÉ SPRÁVANIE V RÁMCI VNÍMANIA ZNAČIEK Z HĽADISKA OSOBNOSTNÝCH CHARAKTERISTÍK ZÁKAZNÍKOV.
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Young Science/Mladá Veda,
2022 |
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[3]
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AUTO CONGRUÊNCIA: A PREFERÊNCIA DE MARCA COMO UMA FUNÇÃO DO EU
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Revista Fatec Sebrae …,
2022 |
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[4]
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The Effect of Perceived Quality on Visitor Satisfaction and Loyalty to Wadi El-Hitan Protected Area
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International Journal of Tourism and Hospitality …,
2022 |
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[5]
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Brand Resonance of Customers on Caterpillar Electric Power Generator Myan Shwe Pyi Tractors Limited
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THESIS,
2022 |
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[6]
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YANGON UNIVERSITY OF ECONOMICS DEPARTMENT OF MANAGEMENT STUDIES MBA PROGRAMME
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2022 |
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[7]
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The influence of the brand personality concept on consumer satisfaction and loyalty
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Management: Journal of …,
2022 |
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[8]
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The antecedents and consequences of brand personality: a systematic review
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2021 |
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[9]
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Identificación del turista cultural flamenco. La influencia del flamenco sobre el mercado turístico en la ciudad de Córdoba
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2020 |
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[10]
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Cross-Cultural Brand Personality and Brand Desirability
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2020 |
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[11]
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Luxury Perfume Brands and Millenial Consumers
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2020 |
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[12]
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The Magical World of Disney: building relationships with clients from the brand personality
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2020 |
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[13]
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Cross-Cultural Brand Personality and Brand Desirability: An Empirical Approach to the Role of Culture on this Mediated Interplay
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2020 |
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[14]
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O Mundo Mágico da Disney: construindo relacionamentos com clientes a partir da personalidade de marca
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2020 |
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[15]
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Os Aspectos Relacionais do Consumo de Luxo no Brasil: O desenvolvimento da Escala de Percepção de Relacionamento de Consumidores de Luxo ea …
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2019 |
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[16]
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A Study on Purchasing Decision Factors in Relation to Department Store Cosmetic Brands of British Female in London among Age Generations
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2019 |
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[17]
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O AMOR À MARCA: UM FATOR DETERMINANTE PARA O CONSUMO DA DERMOCOSMÉTICA NA FARMÁCIA
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2019 |
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[18]
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Organizational Usage of Social Media for Corporate Reputation Management
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2019 |
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[19]
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The relational aspects of luxury consumption in Brazil: the development of a Luxury Customer Relationship Perception Scale and the analysis of brand …
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2019 |
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[20]
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Os Aspectos Relacionais do Consumo de Luxo no Brasil: O desenvolvimento da Escala de Percepção de Relacionamento de Consumidores de Luxo ea Análise da …
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2019 |
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[21]
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The relational aspects of luxury consumption in Brazil: the development of a Luxury Customer Relationship Perception Scale and the analysis of brand personality …
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BBR. Brazilian Business Review,
2019 |
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[22]
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NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships
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2019 |
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[23]
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The Effects of Cultural Self-Construal and Self-Disclosure on Attachment and Relationship Satisfaction in SNS
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2018 |
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[24]
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A influência dos blogues de moda e beleza na estratégia de marketing das marcas
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2018 |
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[25]
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Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding
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2018 |
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[26]
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Sports fan relationships with soccer teams
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International Journal of Digital Culture and Electronic Tourism,
2018 |
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[27]
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Mature consumers' relationship with their perfume
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Revista Mediterránea de Comunicación: Mediterranean Journal of Communication,
2018 |
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[28]
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La relación de los consumidores maduros con su perfume
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Mediterranean Journal of Communication,
2018 |
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[29]
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Marka kişiliği, benlik uyumu ve fonksiyonel uyumun marka sadakatine etkileri: otel işletmelerine yönelik bir araştırma
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2018 |
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[30]
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La relación de los consumidores maduros con su perfume.
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Carey, A Stewart - Revista Mediterránea de Comunicación,
2018 |
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[31]
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Factors effecting consumer brand relationship in the mobile Telecom industry of Bangladesh
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2018 |
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[32]
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The Relationship Between Brand Equity and Customers' Attitude Towards Brand Extension for High Involvement Consumer Products
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2018 |
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[33]
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Percepções de personalidade da marca na intenção de compra: uma análise comparativa entre grupos de alta e baixa renda
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2018 |
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[34]
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The Effect of Brand Experience on Loyalty in Mobile Money Services: Mediating Role of Word-of-Mouth and Customer Satisfaction
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2018 |
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[35]
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TELL ME WHAT YOU WEAR AND I WILL TELL YOU WHO YOU ARE: A STUDY OF BRAND PERSONALITY IN THE FASHION LUXURY MARKET/DIGA-ME O QUE …
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2017 |
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[36]
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Personal Brand
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2017 |
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[37]
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DIGA-ME O QUE VESTES E TE DIREI QUEM ÉS: UM ESTUDO SOBRE A PERSONALIDADE DAS MARCAS DE MODA DE LUXO.
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2017 |
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[38]
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Manual de Gestão de Marketing: Da teoria à ação
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2017 |
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[39]
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DIGA-ME O QUE VESTES E TE DIREI QUEM ÉS: UM ESTUDO SOBRE A PERSONALIDADE DAS MARCAS DE MODA DE LUXO
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2017 |
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[40]
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Evaluación de la incidencia de los valores culturales en la personalidad de marca. Un análisis para marcas de teléfonos móviles en estudiantes universitarios en el contexto latinoamericano
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Doctoral dissertation, Universidad Nacional de Colombia-Sede Bogotá,
2017 |
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[41]
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The relationship between individuals' personality and specific brand personalities
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2017 |
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[42]
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Personal Brand a Importância da Marca Pessoal Dentro do Atual Mercado de Trabalho
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2017 |
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[43]
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Consumers' cognitive, affective, and behavioral responses toward a firm's recovery strategies when committing a transgression
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ProQuest Dissertations Publishing,
2016 |
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[44]
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ПОДХОДЫ К ПОВЫШЕНИЮ ЭФФЕКТИВНОСТИ ИСПОЛЬЗОВАНИЯ НЕМАТЕРИАЛЬНЫХ АКТИВОВ ЭКОНОМИЧЕСКИМИ СУБЪЕКТАМИ РФ
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2016 |
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[45]
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Explain and evaluate the congruence between the brand personality and word of mouth advertising
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2016 |
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[46]
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Consumer Brand Relationships
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International Review of Management and Marketing,
2016 |
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[47]
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The Caspian Sea Journal
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Perspective,
2016 |
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[48]
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Personalidade de marca: itinerários da produção nacional e agenda de pesquisa
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2016 |
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[49]
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Rodrigues Soares de Sá Marques
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2015 |
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[50]
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Relacionamentos de fãs com clubes desportivos: o caso do Sporting CP
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2015 |
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[51]
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Gamification: Um Novo Paradigma de Criação de Valor no Mass Market
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2015 |
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[52]
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Befriending Mr. Clean: The role of anthropomorphism in consumer-brand relationships
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2015 |
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[53]
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BEFRIENDING MR. CLEAN The role of anthropomorphism in consumer-brand relationships
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Strong Brands, Strong Relationships,
2015 |
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[54]
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O impacto dos blogs de moda no relacionamento com marcas de consumo simbólico
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Dissertation,
2015 |
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[55]
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Humanizing websites: Website personality for E-services
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Industrial Engineering and Engineering Management (IEEM), 2015 IEEE International Conference on,
2015 |
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[56]
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COMPRA POR IMPULSO: UM ESTUDO APLICADO AO UNIVERSO DE ESTUDANTES DO ENSINO SUPERIOR
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International Journal of Marketing, Communication and New Media,
2015 |
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[57]
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DIGA-ME QUEM ÉS E TE DIREI SE ME RELACIONAREI COM VOCÊ: AINFLUÊNCIA DA PERSONALIDADE DE MARCA COM CLIENTES NOMERCADO DE MODA FEMININA DE LUXO
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2015 |
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[58]
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Local Brand Development In The Context Of Regionalization And European Integration
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SEA-Practical Application of Science,
2014 |
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[59]
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基于多案例扎根分析的旅游者-目的地品牌关系研究
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旅游科学,
2014 |
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[60]
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A personalidade da marca de eventos: o caso dos festivais de música em Portugal
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2014 |
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[61]
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LOCAL BRAND DEVELOPMENT IN THE CONTEXT OF REGIONALIZATION AND EUROPEAN INTEGRATION.
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2014 |
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[62]
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Intervenção psicossocial no Centro Distrital de Braga: assessoria técnica aos tribunais em matéria tutelar cível
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2014 |
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[63]
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CHAPTER TEN THE NATURE OF COMPANY IMAGE MANAGEMENT AND THE USE OF BRAND PERSONALITY IN THE SOCIAL NETWORK ENVIRONMENT
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Innovative Business Practices …,
2013 |
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[64]
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Brand personality as a predictor in the product/firm relationship as it relates to brand loyalty during periods of brand stress, catastrophic events or recalls
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Journal for Global Business Advancement,
2013 |
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[65]
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COMUNICAREA DE BRAND–STRATEGII NECONVEN?IONALE
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H Ioan, A HAN?? - ekphrasis.accentpublisher.ro ,
2013 |
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[66]
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Developing consumer brand relationships built to last: brand stress, catastrophic events and negative social network campaigns
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Journal for International Business and Entrepreneurship Development? ,
2012 |
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[67]
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Making waves: Contesting the lifestyle marketing and sponsorship of female surfers
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NULL
2012 |
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[68]
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Desenvolvimento turístico de Constancia: novas práticas
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NULL
2012 |
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[69]
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O impacto da presen?a no Facebook para as marcas de grande consumo
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NULL
2012 |
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[70]
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Brand Communication Management of Organic Products
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Journal of Business Strategies,
2012 |
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[71]
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From Mundane to Remarkable Consumption: The Transformation of Bottled Water
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2012 |
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[72]
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Sensorial brand strategies for value co-creation
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Innovative Marketing,
2011 |
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[73]
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A Multi-Sensory Brand-Experience: Sensorial interplay and its impact on consumers' touch behaviour
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NULL
2011 |
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[74]
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A Multi-Sensory Brand-Experience
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2011 |
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