Author(s)

Xiaoyuan Shi

Digital Commerce College, Zhejiang Yuexiu University of Foreign Languages, Shaoxing, China.

In the era of new media, college students using internet platforms to express their opinions and opinions has become a new way to showcase themselves. While conveying information and expressing opinions through networks such as Weibo and WeChat, it is also inevitable that there are some irrational and even negative events that defame the government’s image. Due to the lack of experience and education among college students, guiding their thinking during this critical period of adolescence will have a significant impact on their future behavioral norms and value orientations. The research purpose of this article is to provide contemporary college students with correct and positive value orientations and guidance by analyzing the correlation between the communication characteristics of Weibo and WeChat and the thoughts and behaviors of college students, as well as their communication characteristics. This article proposes a long-term mechanism for monitoring and guiding online public opinion in universities, based on literature review and years of teaching experience, using classes as a platform to establish Weibo, WeChat fans, and friend circles.

Weibo, WeChat, College Students, Ideological and Moral Impact, Value Orientation Guidance

Shi, X. (2023) Research on the Impact and Guidance of Public Opinion on Weibo and WeChat on College Students’ Value Orientation. Open Journal of Social Sciences, 11, 267-274. doi: 10.4236/jss.2023.117019.