Model of Entrepreneurial Orientation, Competitive Advantage and Performance of Women-Owned Enterprises in Gandaki Province, Nepal ()
ABSTRACT
This study examines the mediating effect of competitive advantage on the
relationship between entrepreneurial orientation and performance of women- owned
enterprises and creates a model. The study is conducted in four districts of
Gandaki Province, Nepal, with a sample size of 212 women-owned enterprises via
stratified sampling. The study employs a quantitative research design. The data
was collected via telephone interaction and e-mail. The SPSS and AMOS were
applied to evaluate the data. The finding of this study shows that: there is a
significant positive effect of proactiveness and competitive aggressiveness on
performance. Similarly, proactiveness, innovativeness, competitive
aggressiveness, and autonomy have a positive effect on competitive advantage.
Likewise, there is a significant positive effect of competitive advantage on performance. In the same way,
competitive advantage mediates the relationship between entrepreneurial
orientation (proactiveness, innovativeness, competitive aggressiveness,
autonomy) and performance. Evaluating the structural
equation model shows that proactiveness, innovativeness, and competitive aggressiveness have a relationship with
performance. Correspondingly, proactiveness,
innovativeness, competitive aggressiveness, and autonomy have a
relationship with a competitive advantage, and competitive advantage also has a
relationship with performance. Thus, a model is created.