American Journal of Industrial and Business Management
Volume 4, Issue 7 (July 2014)
ISSN Print: 2164-5167 ISSN Online: 2164-5175
Google-based Impact Factor: 0.92 Citations
Is E-Marketing the Future of Marketing Field ()
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ABSTRACT
Globalisation and technological improvements are imminent and those that embrace it today will be better prepared for tomorrow. E-marketing is growing at a dramatic pace and is impacting customer and market behaviours. This has forced firms to start incorporating e-marketing as the main form of marketing and try to meet their targeted customers’ needs to the satisfaction. This paper investigates and states what is e-marketing, what the current trend of the marketing field is and what the future of the marketing field is. The paper has found and concluded that e-marketing is the future as it has been positively affected by the current technological change which has made the use of smart phones and gadgets a necessity.
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