American Journal of Industrial and Business Management
Volume 4, Issue 1 (January 2014)
ISSN Print: 2164-5167 ISSN Online: 2164-5175
Google-based Impact Factor: 0.92 Citations
How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing ()
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ABSTRACT
Marketing is part of our daily lives; however, it has become much more sophisticated. With the advanced technology, nowadays Internet marketing is one of the most powerful marketing channels. Google has recently come up with a new algorithm, hummingbird, for all search results. It is designed more precisely to provide faster query results. This will promote both content and inbound marketing. In this essay, I will expound Google’s role in Internet marketing and how it promotes both content and inbound marketing.
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