WeChat Marketing of Catering Industry from Consumers’ Perspective <br/>—Taking “HaiDiLao” and “Little Sheep” as Examples

Journals Menu

Follow SCIRP

ISSN Print: 1940-9893
ISSN Online: 1940-9907
www.scirp.org/journal/jssm
E-mail: jssm@scirp.org

"WeChat Marketing of Catering Industry from Consumers’ Perspective
—Taking “HaiDiLao” and “Little Sheep” as Examples"
written by Mingzhu Liang, Mingsen Wang, Songjun Xu,
published by Journal of Service Science and Management, Vol.9 No.3, 2016

has been cited by the following article(s):

[1]	From hot pot to high tech: Haidilao's transformation through digital technologies for sustainable business in the restaurant industry
	Journal of Information …, 2024

[2]	Analysis Of Competitive Strategies and Challenges in The Catering Industry: A Case Study of Haidilao
	Highlights in Business, Economics and Management, 2023

[3]	Online Information and Communication Through WeChat and Chinese Students' Decisions for Studying in New Zealand
	Online Journal of Communication and Media …, 2022

[4]	A Study on the Effect of Haidilao's Brand Marketing Strategies on Brand Image and Loyalty
	2021 3rd International Conference on Economic …, 2021

[5]	A Business Analysis for the Taier Company Based on STP Model and Market Forecasting
	2021 3rd International Conference on …, 2021

[6]	Research on the Revolution of the Catering Industry in the Platform Economy
	2021

[7]	슈퍼앱의 소비자 후생 효과
	Information Society & Media, 2017

[1]	From hot pot to high tech: Haidilao’s transformation through digital technologies for sustainable business in the restaurant industry Journal of Information Technology Teaching Cases, 2024 DOI:10.1177/20438869241240494

[2]	From hot pot to high tech: Haidilao’s transformation through digital technologies for sustainable business in the restaurant industry Journal of Information Technology Teaching Cases, 2024 DOI:10.1177/20438869241240494

[3]	Online Information and Communication Through WeChat and Chinese Students’ Decisions for Studying in New Zealand Online Journal of Communication and Media Technologies, 2022 DOI:10.30935/ojcmt/12468

Follow SCIRP