How to Measure Personal Brand of a Business CEO

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Journal of Human Resource and Sustainability Studies

ISSN Print: 2328-4862
ISSN Online: 2328-4870
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"How to Measure Personal Brand of a Business CEO"
written by Hai Ming Chen, Hsin Mei Chung,
published by Journal of Human Resource and Sustainability Studies, Vol.4 No.4, 2016

has been cited by the following article(s):

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[8]	Digital valuation of personality using personal tokens
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[9]	The Power of Storytelling as a Marketing Tool in Personal Branding
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[13]	The brand persona of a football manager–the case of Arsene Wenger
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[14]	What did COVID-19 do to Communication Skills? An Exploration of Swedish High-Growth Firms
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[15]	The brand persona of a football manager–the case of Arsène Wenger
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[16]	Personal branding: an exploratory study
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[17]	Personal brand equity: Scale development and validation
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[18]	Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding
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[19]	Os efeitos do personal branding e da personalidade na marca pessoal ea sua influência na satisfação com a vida, na satisfação profissional, na …
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[20]	CEOs activistas: Un análisis descriptivo de los presidentes ejecutivos y sus posturas sociales y políticas
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[21]	Start-Up Leaders in The Media–Results of Qualitative Content Analysis of Online Press News
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[22]	CEO markası ve finansal performans ilişkisi: BİST'te yer alan şirketler üzerine bir araştırma
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[23]	El carisma y liderazgo social del CEO-fundador de una empresa familiar y su traslado al valor de la marca-Rubio Alonso, Isabel
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[24]	Os efeitos do personal branding e da personalidade na marca pessoal ea sua influência na satisfação com a vida, na satisfação profissional, na reputação e na …
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[26]	Personal Brand and Its Impact on the Development and Promotion of Individuals in Leasing Companies
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[27]	Personal branding: antecedentes e consequentes da marca pessoal
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[28]	CEO sociability: path towards brand equity and brand relationship
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[29]	Research on the Influence of Entrepreneur Personal Information Socialization on Consumer Brand Preference
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[30]	PERSONAL BRANDING AN ANSWER TO EMPLOYABILITY – A CONCEPTUAL NEEDBASE ANALYSIS
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[31]	The Influence of Internal Control System, Commitment Leaders, Competence Human Resources, and Good Governance of the Performance of Regional Financial Management (Empirical Studies in Working Units Kota Mataram)
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[32]	Constructing the CEO Personal Brand: The Case of Four Pioneering CEOs in Turkey
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[33]	Persoonibränding sotsiaalmeedias Eestis tegutsevate youtuber'ite, sportlaste ja idufirmade juhtide näitel
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[34]	Personal Branding: Interdisciplinary Systematic Review and Research Agenda
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[35]	Self-Branding, Identity Construction and Social Media Use by Chief Executive Officers in Ghana
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[36]	Personal branding: A review on a contemporary phenomenon
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[37]	Role Of Brand Leadership On Brand Management Practices-A Study On Hero Motocorp
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[38]	Chief Executive Officers' social media use_a study of selected personalities in Ghana
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[39]	How to measure the personal brand value of a football player?
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[40]	CHIEF EXECUTIVE OFFICERS'SOCIAL MEDIA USE: A STUDY OF SELECTED PERSONALITIES IN GHANA
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[41]	How Does Corporate Social Responsibility Engagement Influence Word of Mouth on Twitter? Evidence from the Airline Industry
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[42]	Improving energy efficiency and management systems in Ghana's industries_ a case study in the Accra metropolitan area-greater Accra region
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[43]	БРЕНД


[44]	DOKTORI (PhD) ÉRTEKEZÉS

[1]	Exploring Branding Strategies and Barriers of Female Collegiate Athletic Coaches International Journal of Sport Communication, 2025 DOI:10.1123/ijsc.2024-0132

[2]	Beyond the Ballot: Personal Political Brand Characteristics and Voting Intention in Nonparty Political Contexts – Insights from Bangkok Journal of Political Marketing, 2024 DOI:10.1080/15377857.2024.2426651

[3]	Developing Managerial Skills for Global Business Success Advances in Logistics, Operations, and Management Science, 2024 DOI:10.4018/979-8-3693-3057-9.ch007

[4]	Uso de mídias sociais e gestão de marca pessoal de empreendedoras digitais Revista da Micro e Pequena Empresa, 2023 DOI:10.48099/1982-2537/2023v17n2p1934

[5]	The brand persona of a football manager – the case of Arsène Wenger International Journal of Sports Marketing and Sponsorship, 2022 DOI:10.1108/IJSMS-01-2021-0018

[6]	Digital valuation of personality using personal tokens Electronic Markets, 2022 DOI:10.1007/s12525-022-00562-y

[7]	Personal brand equity: Scale development and validation Personnel Psychology, 2021 DOI:10.1111/peps.12412

[8]	Personal brand equity: Scale development and validation Personnel Psychology, 2021 DOI:10.1111/peps.12412

[9]	Personal brand equity: Scale development and validation Personnel Psychology, 2021 DOI:10.1111/peps.12412

[10]	Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding Frontiers in Psychology, 2020 DOI:10.3389/fpsyg.2020.01809

[11]	Personal Branding: Interdisciplinary Systematic Review and Research Agenda Frontiers in Psychology, 2018 DOI:10.3389/fpsyg.2018.02238

[12]	ROLE OF BRAND LEADERSHIP ON BRAND MANAGEMENT PRACTICES - A STUDY ON HERO MOTOCORP i-manager’s Journal on Management, 2018 DOI:10.26634/jmgt.13.2.14447

[13]	How Does Corporate Social Responsibility Engagement Influence Word of Mouth on Twitter? Evidence from the Airline Industry Journal of Business Ethics, 2017 DOI:10.1007/s10551-017-3679-z

[14]	Constructing the CEO Personal Brand: The Case of Four Pioneering CEOs in Turkey Corporate Reputation Review, 2017 DOI:10.1057/s41299-017-0042-3

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