has been cited by the following article(s):
|
[1]
|
A novel approach to consumer loyalty: a case study of hospitality service organisations among generations X and Y
|
|
International Journal of Economics …,
2024 |
|
|
|
|
[2]
|
Графический дизайн как инструмент продвижения бренда
|
|
2023 |
|
|
|
|
[3]
|
Present the Value Creation Model in SMEs Listed on Tehran Stock Exchange: Strategic Factors in the Internal and External Environment
|
|
Interdisciplinary Studies on …,
2022 |
|
|
|
|
[4]
|
Sveikatingumo klubo „Gymplius “prekės ženklo ir lojalumo sąsajos vartotojų požiūriu
|
|
2022 |
|
|
|
|
[5]
|
Análisis del Brand Equity de un colegio privado de la región Arequipa. Caso: colegio Vancouver
|
|
THESIS,
2022 |
|
|
|
|
[6]
|
The perceived value of place brand ecosystems: An exploratory research on tourist preferences
|
|
2022 |
|
|
|
|
[7]
|
Influence of Brand Core Value on Online Purchase Intention
|
|
The 2021 12th International Conference on E-business …,
2021 |
|
|
|
|
[8]
|
The Sustainability of the Blue Ocean Strategy
|
|
2021 |
|
|
|
|
[9]
|
Studying the Effective Factors in Brand Value Creation from the Perspective of Customers, Organizations and Stakeholders (Case study: Iranian Textile Industry)
|
|
Journal of System …,
2021 |
|
|
|
|
[10]
|
Strategic nation brand-building guidelines that can contribute towards the South African National Development Plan 2030's objectives of social cohesion …
|
|
2021 |
|
|
|
|
[11]
|
An paradigm model of brand value creation in insurance industry with focus on life insurance “grounded theory approach”
|
|
2020 |
|
|
|
|
[12]
|
Paradigm model of brand value creation in the insurance industry with an emphasis on life insurance: A grounded theory approach
|
|
Iranian Journal of …,
2020 |
|
|
|
|
[13]
|
Factors Influencing Customer Retention for Electronic Wallet Services in Malaysia
|
|
2020 |
|
|
|
|
[14]
|
Paradigm Model of Brand Value Creation in Insurance Industry with Focus on Life Insurance: A “Grounded Theory Approach”
|
|
Iranian Journal of …,
2020 |
|
|
|
|
[15]
|
Enhancing consumer online engagement through consumer involvement: A case of airline and hospitality services in Malaysia
|
|
2019 |
|
|
|
|
[16]
|
БРЕНДИНГ НА СОВРЕМЕННЫХ ПРОМЫШЛЕННЫХ ПРЕДПРИЯТИЯХ И ОСОБЕННОСТИ СТРОИТЕЛЬНОГО БРЕНДА
|
|
2019 |
|
|
|
|
[17]
|
CONSUMER INVOLVEMENT, CONSUMER ONLINE ENGAGEMENT, AND CONSUMER LOYALTY IN AIRLINE AND HOSPITALITY SERVICES AMONG …
|
|
2018 |
|
|
|
|
[1]
|
Purpose in Marketing and Advertising: Developing a Definition and Framework for Future Research
Journal of Current Issues & Research in Advertising,
2024
DOI:10.1080/10641734.2024.2411063
|
|
|
|
|
[2]
|
Influence of Brand Core Value on Online Purchase Intention
The 2021 12th International Conference on E-business, Management and Economics,
2021
DOI:10.1145/3481127.3481182
|
|
|
|
|
[3]
|
Influence of Brand Core Value on Online Purchase Intention
The 2021 12th International Conference on E-business, Management and Economics,
2021
DOI:10.1145/3481127.3481182
|
|
|
|