has been cited by the following article(s):
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[1]
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Luxury fashion games are so cool! Predicting awareness, perceived quality, and loyalty
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Journal of Retailing and …,
2024 |
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[2]
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The impact of applying Gamification on brand equity of emerging sport brands
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Journal of Brand …,
2024 |
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[3]
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Student engagement, brand image and loyalty relationships: The mediating role of student satisfaction
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Journal of Education and …,
2024 |
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[4]
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The influence of local clothing brand product design in increasing brand awareness
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Enrichment: Journal …,
2023 |
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[5]
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Desired sensory branding strategies in-store versus online: the skincare industry
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2023 |
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[6]
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PENGARUH COUNTRY OF ORIGIN, BRAND FAMILIARITY, DAN PERCEIVED QUALITY TERHADAP PURCHASE INTENTION DALAM PERSPEKTIF ETIKA BISNIS …
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2023 |
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[7]
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PENGARUH INOVASI PRODUK DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP CITRA PERUSAHAAN
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Jurnal Kewirausahaan dan Inovasi,
2023 |
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[8]
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PENGARUH BRAND TRUST, BRAND FAMILIARITY DAN BRAND EXPERIENCE TERHADAP BRAND ATTACHMENT (Studi pada Pengguna Smartphone …
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VOLATILITAS,
2022 |
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[9]
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Post-purchase warranty and knowledge monetization: Evidence from a paid-knowledge platform
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2021 |
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[10]
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Understanding the effect of online brand experience on customer satisfaction in China: a mediating role of brand familiarity
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2021 |
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[11]
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Examining the Impact of Social Capital Scales on Brand Commitment In An Online Brand Community
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2021 |
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[12]
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The Effect of Gamification and Motivation on Online Purchase Intention: Empirical Evidence from Turkey
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2021 |
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[13]
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Examining antecedents and consequences of university brand image
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2020 |
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[14]
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Effects of Free Return Policies on Digital Media Product Sales: Evidence from a Knowledge-Sharing Platform
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2019 |
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[15]
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Role of Social Network Services (SNS) Sales Promotions in Generating Brand Loyalty for Chain Steakhouses
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2019 |
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[16]
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Consumer Beliefs and Brand Revitalization: Case Study of OMO Detergent Brand
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2019 |
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[17]
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The influence of brand trust, brand familiarity and brand experience on brand attachment: a case of consumers in the Gauteng Province of South Africa
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2017 |
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[18]
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여성의 화장품 소비가치에 따른 화장품 브랜드의 SNS 특성 선호도
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Journal of the Korea Fashion & Costume Design Association,
2016 |
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[19]
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Preference of women cosmetics consumption value on SNS features of cosmetics brands
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2016 |
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[20]
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여성의 화장품 소비가치에 따른 화장품브랜드의 SNS 특성 선호도
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2016 |
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[21]
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Product innovation as a key success factor to build sustainable brand equity
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Management Science Letters,
2015 |
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[22]
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Management Science Letters
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2015 |
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[23]
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PERAN BRAND FAMILIARITY DALAM MEMEDIASI BRAND AUTHENTICITY DAN BRAND ENGAGEMENT
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[24]
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PENGARUH KUALITAS PELAYANAN, KEAKRABAN MEREK DAN PENGETAHUAN PRODUK TERHADAP KEPUTUSAN MENABUNG
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[1]
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The influence of co-branding strategies on repurchase intention: Empirical evidence on cosmetics and herbal medicine collaboration product in Indonesia
Innovative Marketing ,
2024
DOI:10.21511/im.20(2).2024.08
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[2]
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Understanding the effect of online brand experience on customer satisfaction in China: a mediating role of brand familiarity
Current Psychology,
2023
DOI:10.1007/s12144-021-01706-7
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[3]
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Understanding the effect of online brand experience on customer satisfaction in China: a mediating role of brand familiarity
Current Psychology,
2021
DOI:10.1007/s12144-021-01706-7
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[4]
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Role of Social Network Services (SNS) Sales Promotions in Generating Brand Loyalty for Chain Steakhouses
Journal of Quality Assurance in Hospitality & Tourism,
2019
DOI:10.1080/1528008X.2019.1579078
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