Influence of Marketing Strategy on NPD Performance: Role of Customer Perceived Value and Product Characteristics

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ISSN Print: 2327-5952
ISSN Online: 2327-5960
www.scirp.org/journal/jss
E-mail: jss@scirp.org

"Influence of Marketing Strategy on NPD Performance: Role of Customer Perceived Value and Product Characteristics"
written by Han-Wen Liu, Li-Ren Yang,
published by Open Journal of Social Sciences, Vol.2 No.3, 2014

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