A Review of Brand Valuation Method

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Journal of Service Science and Management

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ISSN Online: 1940-9907
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"A Review of Brand Valuation Method"
written by Jiangwen Huang,
published by Journal of Service Science and Management, Vol.8 No.1, 2015

has been cited by the following article(s):

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[1]	Brand Valuation: The Integrated Valuation Method for City Brand Performance
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[8]	MADDİ OLMAYAN DURAN VARLIKLAR İÇERİSİNDE MARKANIN ÖNEMİ ve TMS 38 KAPSAMINDA MUHASEBELEŞTİRME ESASLARININ DEĞERLENDİRİLMESİ
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[9]	Brand and Valuation: Global Brands in the Past 15 years
	Resource, 2022

[10]	Can Arab-origin brands go global? An exploratory study
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[11]	Electronic Bikes Brand Awareness in Hanoi: Vietnam Green Consumptions
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[12]	Brand Valuation in the Mobile Communications Industry in Iran, Based on Brand Valuation Models.
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[13]	The Role of Marketing on Firm Value: Evidence from Arab Emerging Markets
	2021

[14]	Corporate Brand: Essence, Evaluation Methodology, Experience of Electrical and Electronic Engineering Companies
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[15]	Quantificar o Valor da Marca-Uma Abordagem Conceptual e Convergente
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[16]	Are Brand value Reports Compatible with Financial Reports
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[17]	ANALISIS RELEVANSI NILAI MEREK TERHADAP NILAI PERUSAHAAN DI INDONESIA
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[18]	Marka değeri finansal raporlarla uyumlu mu?
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[19]	Valuation of the Hamrah-e-Aval brand based on brand valuation models using Topsis multi-criteria decision-making model
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[20]	The relational side of intellectual capital: an empirical study on brand value evaluation and financial performance
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[21]	Моделі оцінки бренду в умовах цифровізації бізнесу
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[22]	Implementasi Konsep Ekuitas Merek Di Indonesia: Sebuah Perspektif Keuangan
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[23]	THE EFFECT OF BRAND IMAGE ON CONSUMERS BUYING BEHAVIOR IN THE CASE OF CASTEL BEER
	2019

[24]	Marka Değeri En Yüksek 100 Türk Markasının Sosyal Medya Kullanımları Üzerine Bir İnceleme
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[25]	MARKETING PERFORMANCE-BASED BRAND VALUATION: AN APPLICATION OF MARKETING PROFITABILITY AND CAPITALIZATION FACTOR
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[26]	Getting Employees to Advocate the Brand: Overlap and Collaboration Between Marketing and Human Resource Departments
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[27]	THE INFLUENCE OF CUSTOMERS CULTURE ON SALES PROMOTIONS AND STORE EQUITY FOR PICK N PAY STORES SOUTH AFRICA AND ZIMBABWE
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[30]	Is There Any Value in the Banks Brand?
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[31]	DOI https://doi. org/10.18551/rjoas. 2018-09.24 THE EFFECTS OF BRAND EQUITY ON FIRM VALUE AND PROFITABILITY IN INDONESIA
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[32]	Study on the Relationship of Trademark Portfolio and Enterprise Performance in China
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[33]	A competição no setor de GLP: o papel da marca e da logística de distribuição
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[34]	MANAGEMENT AND MARKETING BRAND DIAGNOSTIC: AN INSTRUMENTAL FRAMEWORK FOR APPLIED RESEARCH
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[36]	The Effects of Brand Equity on Firm Value and Profitability in Indonesia
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[37]	Destination branding analytical study applied to Sultanate of Oman as a tourism destination
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[38]	Using Corporate Social Responsibility (CSR) to Build Brands
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[39]	Brand value assessment in terms of contemporary global challenges
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[40]	Ekonomie pozornosti v kontextu řízení veřejně obchodovatelných firem
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[45]	Balancing Brand Trust–Volkswagen
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[46]	品牌之價值分析與價值工程-以一麥當勞加盟商為例
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[47]	Building Strong Energy Brands: Energy Brand Valuation Criteria to Enhance Understanding of the Foundations of Energy Brand Value
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[48]	The Relationship of Marketing to Brand Equity (BEq) and Company Value
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[49]	CURSO DE RELAÇÕES PÚBLICAS
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[50]	THE EFFECT OF BRAND EQUITY ON CASH FLOW, FINANCIAL PERFORMANCE AND COMPANY VALUE IN INDONESIA

[1]	Brand Valuation: Recognizing the brands as strategical assets in the balance sheet of the companies Revista de Gestão e Secretariado (Management and Administrative Professional Review), 2023 DOI:10.7769/gesec.v14i2.1629

[2]	Can Arab-origin brands go global? An exploratory study Journal of Islamic Marketing, 2023 DOI:10.1108/JIMA-07-2021-0228

[3]	MADDİ OLMAYAN DURAN VARLIKLAR İÇERİSİNDE MARKANIN ÖNEMİ ve TMS 38 KAPSAMINDA MUHASEBELEŞTİRME ESASLARININ DEĞERLENDİRİLMESİ Muhasebe ve Vergi Uygulamaları Dergisi, 2022 DOI:10.29067/muvu.1074000

[4]	The relational side of intellectual capital: an empirical study on brand value evaluation and financial performance Journal of Intellectual Capital, 2022 DOI:10.1108/JIC-05-2020-0167

[5]	THE IMPORTANCE OF BRAND IN INTANGIBLE ASSETS AND THE EVALUATION OF ITS ACCOUNTING PRINCIPLES WITHIN THE SCOPE OF IAS 38 Muhasebe ve Vergi Uygulamaları Dergisi, 2022 DOI:10.29067/muvu.1074000

[6]	Can Arab-origin brands go global? An exploratory study Journal of Islamic Marketing, 2022 DOI:10.1108/JIMA-07-2021-0228

[7]	Valuation of the Hamrah-e-Aval brand based on brand valuation models using Topsis multi-criteria decision-making model Journal of Revenue and Pricing Management, 2021 DOI:10.1057/s41272-020-00261-3

[8]	Corporate Brand: Essence, Evaluation Methodology, Experience of Electrical and Electronic Engineering Companies 2021 IEEE International Conference on Modern Electrical and Energy Systems (MEES), 2021 DOI:10.1109/MEES52427.2021.9598717

[9]	МОДЕЛІ ОЦІНКИ БРЕНДУ В УМОВАХ ЦИФРОВІЗАЦІЇ БІЗНЕСУ Підприємництво і торгівля, 2020 DOI:10.36477/2522-1256-2020-27-04

[10]	Marka Değeri En Yüksek 100 Türk Markasının Sosyal Medya Kullanımları Üzerine Bir İnceleme Erciyes İletişim Dergisi, 2019 DOI:10.17680/erciyesiletisim.477664

[11]	Marka Değeri En Yüksek 100 Türk Markasının Sosyal Medya Kullanımları Üzerine Bir İnceleme Erciyes İletişim Dergisi, 2019 DOI:10.17680/erciyesiletisim.477664

[12]	Brand Value Assessment in Terms of Contemporary Global Challenges Proceedings of 5th International Scientific Conference Contemporary Issues in Business, Management and Education ‘2017, 2017 DOI:10.3846/cbme.2017.065

[13]	The value relevance of brand valuation Applied Economics, 2017 DOI:10.1080/00036846.2017.1352078

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