Open Access Library Journal

Vol.7 No.3(2020), Paper ID 98795, 7 pages

DOI:10.4236/oalib.1105865

 

Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement

 

Raymond Chimezie Ukaegbu

 

Managing Director/CEO of Supreme Events, Port Harcourt City, Nigeria

 

Copyright © 2020 Raymond Chimezie Ukaegbu et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Ukaegbu, R. (2020) Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement. Open Access Library Journal, 7, 1-7. doi: 10.4236/oalib.1105865.
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