Open Journal of Business and Management

Vol.7 No.2(2019), Paper ID 91460, 6 pages

DOI:10.4236/ojbm.2019.72038

 

Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty

 

Xi Zhang

 

Department of Business Administration, Daejeon University, Daejeon, South Korea

 

Copyright © 2019 Xi Zhang et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Zhang, X. (2019) Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty. Open Journal of Business and Management, 7, 556-561. doi: 10.4236/ojbm.2019.72038.
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