Open Journal of Business and Management

Vol.8 No.2(2020), Paper ID 98690, 11 pages

DOI:10.4236/ojbm.2020.82037

 

Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China

 

Yuan Wang

 

School of Management, Jinan University, Guangzhou, China

 

Copyright © 2020 Yuan Wang et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Wang, Y. (2020) Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China. Open Journal of Business and Management, 8, 628-638. doi: 10.4236/ojbm.2020.82037.
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